Tag Archives: trademark

Unlike those who enjoy Ohio Valley Style Pizza, art thieves have no taste.

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Alright. You know I like Ohio Valley Style Pizza. You know I draw mazes. You know I sell mazes on stuff. I also occasionally dabble in other bad art & design work. One of those examples is my Ohio Valley Style Pizza T-shirt/sticker/whatever they wanna print it on at TeePublic & RedBubble. These people are worse than the people who make the PiTtsburGH StYLe pIzza is jUsT lunChABleS joke about Beto’s and DiCarlo’s.

Apparently, that caught the attention of art thieves around the world wide web. I used the Goog for trying to locate my Ohio Valley style T-shirt, and three from Printerval popped up… my art, but not my storefronts or name attached to them. Who TF is Printerval? This is maybe worse than the last time my art was stolen and the guy reached out afterward mad about me naming & shaming him. That’s some world-class jagoffery.

Google search results showing sponsored listings from Printerval selling stolen copies of the Ohio Valley-Style Pizza t-shirt design above the legitimate TeePublic result.

Three different dingleberries used my art in a store… or one scraping bot did? Who knows what triggered them? The maddening part of these ones was that they were offering to add a licensed design file for $2.99. I think I make about $2.50 on a T-shirt sale at TeePublic or RedBubble, even less on stuff like stickers or buttons. I don’t know off the top of my head because I don’t sell them often. 😂

I’m absolutely not complaining about that. I really don’t push the links, this is for fun, I’m not making a living off of it, & the stuff I do offer is weird and very niche. But all that being said, it’s still my art and any profit from sales should go to me after TP & RB take their massive cuts in exchange for doing all the work.

If SakuraArt, Mindyguw, & Kemarsporat2zl actually exist, they can all kiss my ass. Are people doing this, or is it all scripts & bots? I’m guessing even if I watermarked it, that could be easily removed… and paying to copyright an image that doesn’t sell seems to be a negative sum game.

If people worked as hard at creating as they do stealing, they might actually make better art than I do.

Oh yeah, the site said that there were currently 8 in carts. I hope that’s a sales pressure tactic and not real. I don’t think I have sold 8 T-shirts total. 🤣

Screenshot of a Printerval listing displaying absurd pressure tactics like 'In 8 carts' for a niche pizza t-shirt that has barely ever sold in real life.

I follow artist Ryan Conners (KilkennyCat Art) on Threads. She has dealt with art theft for quite some time. Sometimes it’s direct. Sometimes the art is changed. Sometimes it’s scrapers. Sometimes it’s actual damn physical stores. Check out her incredible cat art! I reached out for advice and she suggested the DMCA‘s to the websites & to follow-up with Cloudflare.

At any rate, I had Claude.ai help me draft a DMCA and look for more. It found one on ClickOneShirt where I was unsuccessful in finding any more myself. This one was unhinged in that it contained this copypasta-ish word salad that can only be an LLM-fueled fever dream:

It was a sweltering summer afternoon, the kind where the air hung thick enough to feel like you could almost drink it, and the thought of anything remotely warm made me want to crawl back into bed. But my stomach was rumbling something fierce, and the memory of my Grandma Betty’s cookouts, specifically her version of Rawdog the cheese and toppings Ohio Valley style shirt, danced in my head. It wasn’t really about the shirt, of course, but the meal that went along with it. Back then, we used to pile into her dusty station wagon and head over to the local butcher shop in anticipation.
Rawdog the cheese and toppings Ohio Valley style shirt: buy and enjoy this shirt

The butcher, a man named Mr. Henderson with a walrus mustache and perpetually stained apron, always greeted us with a hearty laugh. He knew Grandma Betty’s order by ass: thick-cut, juicy Italian sausages and an assortment of cheeses, the good stuff that melted like a dream. She was a stickler for quality, and the toppings were just as important. Onions, peppers, a jar of Mrs. Renfro’s ghost pepper salsa (that stuff burned, but man, was it good), and always, always, a mountain of shredded cheddar.

Back home, the process was almost a ritual. The sausages would sizzle on the grill, the smell alone enough to make your mouth water. Grandma, meanwhile, would be expertly slicing the hot dog buns, the kind with the squared ends. The real magic happened when the sausages were split and the cheese went in; it would bubble and blister like something out of a cartoon, just oozing perfection.

ClickOneShirt.com

Like. What? Seeing the words Grandma and Rawdog in the same sentence is unsettling to say the least. It doesn’t even make any sense. Why has this backstory been invented? More importantly: Did it work to sell T-shirts and should I add it to my listing?

This is some J. Peterman level shit. Is Eddie Sherman working at ClickOneShirt?

Bonkers, I tell you. Bonkers.

“He knew Grandma Betty’s order by ass: thick-cut, juicy Italian sausages and an assortment of cheeses…” WHAT?

Also, I reached out with a Google report tool to get the fraudulent art removed from their search listings. Who knows if any of it will pan out, but at least I can say I exhausted every avenue that I had available.

-🍕-

So, if you’re following this absolute shenanigans of the highest order, this may help:

The Original:

The Thieves:

Where I Reported It:

If This Sounds Familiar…

Same shit happened with my maze designs:

I hope to have a follow-up saying how quick and cooperative everyone was, but… we’ll see I guess, won’t we? I know where I am going to get a celebratory slice or two.

I guess I should have mentioned that you should buy a T-shirt or some stickers or a maze book from my various stores. It’s better than Grandma Betty using what should be my profits to rawdog Mr. Henderson the butcher.

The story of the Dewey Decibel FlipOut guitar.

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Bert - a.k.a. ERiC AiXeLsyD - rocking the Dewey Decibel FlipOut Lit Cigarette model.
Bert – a.k.a. ERiC AiXeLsyD – rocking the Dewey Decibel FlipOut Lit Cigarette model.

OK. So, you probably know I like weird guitars. Someday I will have profiles up of all of them on another blog. You may have even read about my Dewey Decibel FlipOut before, or have seen the FlipOut before (or even the knock-off Flipped brand). While the Galveston BB Stone certainly started my weird guitar obsession, the FlipOut solidified it. Sadly, I came to it after AiXeLsyD had been done for a while, and I think even after Gasoline Dion. It some incredibly small and ancient circles I will always be known as ERiC AiXeLsyD. I did, get to gig out with the FlipOut, quite a lot, with Ernie and the Berts.

A while back, I had the opportunity to reach out to Jimmie Bruhn about the Indy Custom Flycaster, and way way back I did some research on the BB Stone. (I have to try to recover all the stuff that used to live on SquareGuitar.com, all those links are now dead.)

I thought it would be fun to try and track down Dewey Decibel (a.k.a. Joe Jerardi – or is it Joe Geradri? Stage names are fun.), and get some insight on the inception and production of one of my favorite axes!

After some emails exchanged, here’s the story from the man himself!

Line of FlipOut guitars & BottomOut basses from the Dewey Decibel website.

Hi Eric,

I’m awfully sorry there was a delay on getting back to you.  I honestly have had my hands full this year, and it slipped my mind.  Just for your patience, I can offer the most information I’ve shared about my FlipOut days to this point.  And thanks for asking.

I was performing solo in NY back in the 90s, playing CBGBs and many of the NY clubs. My stage name was Dewey Decibel, and I always performed hooked up to an IV pole.  Just a thing I did – never mentioned it on stage.  Played electric guitar, with synth sequencers for backing, plus voice. 

One day I thought of this backward guitar – Its just wood I thought – so it would play the same, just super unsettling, and deeply rock and roll to my mind.  I found one shop out of all the NY guitar techs who would follow my instruction. It was Rick from Carmine Street Guitars.  I love him because he didn’t even blink, just said “sure, I can do that”.  I went on to form a band called… Dewey Decibel, and kept doing shows, and finished up my third album “Unnecessarily Beautiful” with those guys, great players Jon Howard, and Martin Miller.  We did good work.  I always played the original FlipOut, which started its life as a Fernandes brand Strat.  I always had the IV drip by my side.

Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!
Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!

We did no real promotion for the album, for any of my albums, so they reside in resplendent obscurity, rarely to surface.

Here is what exists online, though there are 3+ albums and an EP somewhere:

https://deweydecibel.bandcamp.com/

Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Guitar & Vocals) ● John Howard (Bass)
Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Voice/Guitar/Keys) ● John Howard (Bass)

At shows, my guitar got so much crazy attention I conceived of the nutty plan to use a release of these guitars to bring attention to my band.  In 2003 I went to the NAMM show on the recommendation of a friend, to look for a manufacturer.  There I approached many confused factory reps from Asia, and ended up having luck with a Korean group who were ready to please.  I ordered some prototypes during that year, and tweaked things.  Then at 2004 NAMM I introduced them to the unsuspecting earthlings, took orders, and started shipping out of San Francisco once the container ship arrived.  That first NAMM show was funny funny stupid funny. 

Dewey Decibel - FlipOut & BottomOut
Art from the Dewey Decibel website.

The stupid part was that Fender lawyers sent me a letter on the opening day of my NAMM  launch that I was in breach of their trademarks.  This is a much longer story but I ended up licensing with Fender later, which was great for name dropping and demonstrating to folks that it was a quality guitar.

I was living in a warehouse with boxes of these guitars and my drum set.  It was a time of odd existence, taking orders, shipping, doing R&D, and lining up reviews with the big guitar magazines.  The FlipOut got strong thumbs up reviews in Guitar Player as well as Guitar One.  I did care about the feel of the neck and the pickups.  It’s self evident I think when you handle one.

I was moving forward on the BottomOut bass, having received a few prototypes which worked nicely.  Even took orders.  The problem was that the whole business had me working in too many directions, and exhausted.  I’d gone to Europe, and did a bunch of sales, there and in Australia too.  I was overworking, and getting wiped out.  This was all on my own, and I’d been living with some fantasy that these cool guitars would elevate the music, and demonstrate my sovereign rock and roll whimsy.   But alas, the FlipOut project ended at around 500 guitars because I was exhausted, the R&D was too slow, and I couldn’t parlay the thing into working for another manufacturer.  I was too much of a lone wolf for them.  So I went back to graphic design and animation.  I’m an animator today living in incredible San Antonio. I also continue writing and recording a new album, to be released secretly into thrift store bins.

The guitar colors were just my favorites at the time, the names were inspired by memories. Barry Leventhal was I think a kid I played in little league with.  Austin really had cabs colored like the guitar.

I’ve seen the FlipOut rip-offs coming from Europe/China, and they look ridiculous, all backward and stuff.  Just joking – I guess it was inevitable someone would cash in.

Hey thanks for your interest.  Hoping it fills in some detail. 

Thanks

joe

For the Raging Guitar Houdini in you! (ddB)™ What led Dewey Decibel, Brooklyn's recording enigma, to do what he did to his guitar that night? Frustration. His friends had snubbed him, his car had been totaled, but worst of all, his reading comprehension was way down, and he could feel the stares when he entered a room. That fateful night, Dewey did grab for his guitar, slamming his bedroom door, not to emerge for countless weeks (though he did leave once to go to a class on "Appalachian Fingertip Dancing"). It was during these weeks, through a period of painstaking research, made even more difficult by an ill-fitting lab coat, Dewey did travel to the edge of insanity. But once there, decided he'd rather be at the brink of madness, so he quickly switched when no one was looking. And when at last he did emerge, witnesses reported he held in his hand something resembling a guitar on muscle relaxant. Dewey Decibel's FlipOut™ was in their midst. And now, it is in yours. www.flipoutguitar.com Write to us at flipout@deweydecibel.com The guitar design configuration of Dewey Decbel's Flip Out™ is a trademark owned by Joe Gerardi of Dewey Decibel Inc. Any replication of this trademark is prohibited by law. Dewey Decibel
Until now, this is pretty much all that was out there on the FlipOut!
Dewy Decibel FlipOut models | Invisible, Lit Cigarette, Barry Levelthal, Austin City Cab, Scandalicious, Shameless.
FlipOut models & colors

How cool is that? The entire story from the man himself! I urge you to go check out the music of Dewey Decibel.

The only mods I had done to mine is the inimitable Aaron Hutzel drop in some GFS Lil Killer rails. This was not a kock at all to the original sound, but the humbuckers are more my thing.

Check out the Facebook fan page if you’re a fan, would like to share photos of yours or you with it in action, have one for sale, or are looking for one: Facebook | Dewey Decibel FlipOut

I would also, of course, love to hear from you in the comments!

If you want to see me and my FlipOut in action, check out the stuff below this list of links.

Also, check out these links if you’re looking for more:

Ernie and the Berts “Toybox”:

Ernie and the Berts – “Everybody Poops”:

Ernie and the Berts – “Kate Winslett” (A poor cover of The Silver Brazilians):

Ernie and the Berts – “Ikea”:

Me just rocking this one in the basement in 2016: