Foe several years now, I have had an increasing number of issues trying to procure my favorite teriyaki sauce. You know how it is, you find something you like, then it is gone! I have blogged about this before, but the situation is getting much more desperate as time goes by. I have written many goofy emails and letters. I have received swag from Pepto, Turner’s, & Radio Shack. I have drawn mazes and send them to call attention to supply chain issues with potatoes and cocktail rye bread. I surely am single-handedly responsible for the return of Bronco Berry Sauce, right? So, I have to try with my La Choy Teriyaki Marinade & Sauce.
I like to use it to make this Teriyaki stuff. Other brands DO NOT COMPARE. It scares me that it is no longer listed on the La Choy product page.
I drafted up this letter and maze:
Hello Friends,
I write to you today to invite you on a journey with me. The journey is the quest for the most absolute perfect Teriyaki sauce. You may find yourself wondering if it exists. I can assure you, it does… or at least it did. Over the past few years it has been increasingly difficult to find. You’re surely wondering by now, to which magical elixir I am referring? It is confusing, but I will try to explain: The original La Choy Teriyaki Marinade & Sauce is wondrous perfection, yet the La Choy Teriyaki Stir Fry Sauce & Marinade is devastatingly abhorrent.
I know that “teriyaki” may refer to a style, much like “barbecue” can denote many kinds of sauces, but it ought to be a crime to label these two sauces with the same descriptor. “Ketchup” came to describe the sugary tomato-based condiment we all know today, even though at one point it could have referred to many different things including a sauce with fermented fish.
I have seen the words on the label move around in various orders, so I’m not 100% sure exactly what to call the sauce, or how to differentiate it by descriptor… but I can tell you that the darker sauce in the bottle with the same shape as your soy sauce is fantastic, and the other stuff in the salad-dressing style bottle with seeds floating in it is terrible.
Over the years, I have written to my local grocery store, and they said the distributor discontinued it. I had one local store that carried it, and they have replaced its spot on the shelf with a similar yet inferior brand that we would have called generic in my youth. I have reached out to Conagra on social media, and was told to use the product locator. The product locator shows that no one around here sells that sauce, and seems to indicate it is not available online.
The La Choy website that lists all of the sauces does not show the good style sauce, but only the gross style. Is this an indication that you no longer manufacture the good stuff? Google searches lead to one gallon jugs or full cases. I only need a few bottles at a time. Looking closer, it shows as “out of stock” on some sites. Are you having supply chain issues? Is it being phased out? Is it available only regionally outside of my region?
I am writing to implore you to get me some answers other than the stock “Yes, we still make it. Please use our product locator.” I would like some real concrete answers. I also plan to write to all of my local grocery chains.
Please enjoy the attached maze, to help you as you contemplate a suggested resolution to my quest. Are you able to let me know the names of any of the distributors or local/national grocery chains where I can reach out to request your product, or even independent stores? I am in Bridgeville, PA, USA… just south of Pittsburgh.
I would love email addresses, or even snail mail. I am not a fan of these constraining contact forms.
I look forward to your reply, and thank you for the many tasty dinners that I have enjoyed thanks to your delicious sauce. I won’t even ask for an apology for the terribleness of the other sauce, even though you really should apologize for it.
I thank you for your time and attention, may you have a joyous and cheerful holiday season this year!
Your Hangry Fan,
-Eric
aixelsyd13(at)gmail.com

I sent that to Conagra’s contact form, well, what would fit, but was able to attach the maze. I also sent it through Facebook and Instagram messages, and tried to reach out via Twitter (again).
I used a google search to find their CEO’s name and their supposed email syntax, and sent the message to several variations of his address. None have bounced back yet, but I doubt they will all go through. I did also email their media relations and investor questions email which I found in a press release.
What’s my next move? Snail mail? Other executives? Board Members? I plan to email local food chains & maybe even smaller grocers. How do I find their distributors? Should I snail mail these out?
I feel like I have been getting the run-around on this for years:













