The story of the Dewey Decibel FlipOut guitar.


Bert - a.k.a. ERiC AiXeLsyD - rocking the Dewey Decibel FlipOut Lit Cigarette model.
Bert – a.k.a. ERiC AiXeLsyD – rocking the Dewey Decibel FlipOut Lit Cigarette model.

OK. So, you probably know I like weird guitars. Someday I will have profiles up of all of them on another blog. You may have even read about my Dewey Decibel FlipOut before, or have seen the FlipOut before (or even the knock-off Flipped brand). While the Galveston BB Stone certainly started my weird guitar obsession, the FlipOut solidified it. Sadly, I came to it after AiXeLsyD had been done for a while, and I think even after Gasoline Dion. It some incredibly small and ancient circles I will always be known as ERiC AiXeLsyD. I did, get to gig out with the FlipOut, quite a lot, with Ernie and the Berts.

A while back, I had the opportunity to reach out to Jimmie Bruhn about the Indy Custom Flycaster, and way way back I did some research on the BB Stone. (I have to try to recover all the stuff that used to live on SquareGuitar.com, all those links are now dead.)

I thought it would be fun to try and track down Dewey Decibel (a.k.a. Joe Jerardi – or is it Joe Geradri? Stage names are fun.), and get some insight on the inception and production of one of my favorite axes!

After some emails exchanged, here’s the story from the man himself!

Line of FlipOut guitars & BottomOut basses from the Dewey Decibel website.

Hi Eric,

I’m awfully sorry there was a delay on getting back to you.  I honestly have had my hands full this year, and it slipped my mind.  Just for your patience, I can offer the most information I’ve shared about my FlipOut days to this point.  And thanks for asking.

I was performing solo in NY back in the 90s, playing CBGBs and many of the NY clubs. My stage name was Dewey Decibel, and I always performed hooked up to an IV pole.  Just a thing I did – never mentioned it on stage.  Played electric guitar, with synth sequencers for backing, plus voice. 

One day I thought of this backward guitar – Its just wood I thought – so it would play the same, just super unsettling, and deeply rock and roll to my mind.  I found one shop out of all the NY guitar techs who would follow my instruction. It was Rick from Carmine Street Guitars.  I love him because he didn’t even blink, just said “sure, I can do that”.  I went on to form a band called… Dewey Decibel, and kept doing shows, and finished up my third album “Unnecessarily Beautiful” with those guys, great players Jon Howard, and Martin Miller.  We did good work.  I always played the original FlipOut, which started its life as a Fernandes brand Strat.  I always had the IV drip by my side.

Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!
Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!

We did no real promotion for the album, for any of my albums, so they reside in resplendent obscurity, rarely to surface.

Here is what exists online, though there are 3+ albums and an EP somewhere:

https://deweydecibel.bandcamp.com/

Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Guitar & Vocals) ● John Howard (Bass)
Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Voice/Guitar/Keys) ● John Howard (Bass)

At shows, my guitar got so much crazy attention I conceived of the nutty plan to use a release of these guitars to bring attention to my band.  In 2003 I went to the NAMM show on the recommendation of a friend, to look for a manufacturer.  There I approached many confused factory reps from Asia, and ended up having luck with a Korean group who were ready to please.  I ordered some prototypes during that year, and tweaked things.  Then at 2004 NAMM I introduced them to the unsuspecting earthlings, took orders, and started shipping out of San Francisco once the container ship arrived.  That first NAMM show was funny funny stupid funny. 

Dewey Decibel - FlipOut & BottomOut
Art from the Dewey Decibel website.

The stupid part was that Fender lawyers sent me a letter on the opening day of my NAMM  launch that I was in breach of their trademarks.  This is a much longer story but I ended up licensing with Fender later, which was great for name dropping and demonstrating to folks that it was a quality guitar.

I was living in a warehouse with boxes of these guitars and my drum set.  It was a time of odd existence, taking orders, shipping, doing R&D, and lining up reviews with the big guitar magazines.  The FlipOut got strong thumbs up reviews in Guitar Player as well as Guitar One.  I did care about the feel of the neck and the pickups.  It’s self evident I think when you handle one.

I was moving forward on the BottomOut bass, having received a few prototypes which worked nicely.  Even took orders.  The problem was that the whole business had me working in too many directions, and exhausted.  I’d gone to Europe, and did a bunch of sales, there and in Australia too.  I was overworking, and getting wiped out.  This was all on my own, and I’d been living with some fantasy that these cool guitars would elevate the music, and demonstrate my sovereign rock and roll whimsy.   But alas, the FlipOut project ended at around 500 guitars because I was exhausted, the R&D was too slow, and I couldn’t parlay the thing into working for another manufacturer.  I was too much of a lone wolf for them.  So I went back to graphic design and animation.  I’m an animator today living in incredible San Antonio. I also continue writing and recording a new album, to be released secretly into thrift store bins.

The guitar colors were just my favorites at the time, the names were inspired by memories. Barry Leventhal was I think a kid I played in little league with.  Austin really had cabs colored like the guitar.

I’ve seen the FlipOut rip-offs coming from Europe/China, and they look ridiculous, all backward and stuff.  Just joking – I guess it was inevitable someone would cash in.

Hey thanks for your interest.  Hoping it fills in some detail. 

Thanks

joe

For the Raging Guitar Houdini in you!

(ddB)™

What led Dewey Decibel, Brooklyn's recording enigma, to do what he did to his guitar that night? Frustration. His friends had snubbed him, his car had been totaled, but worst of all, his reading comprehension was way down, and he could feel the stares when he entered a room. That fateful night, Dewey did grab for his guitar, slamming his bedroom door, not to emerge for countless weeks (though he did leave once to go to a class on "Appalachian Fingertip Dancing"). It was during these weeks, through a period of painstaking research, made even more difficult by an ill-fitting lab coat, Dewey did travel to the edge of insanity. But once there, decided he'd rather be at the brink of madness, so he quickly switched when no one was looking. And when at last he did emerge, witnesses reported he held in his hand something resembling a guitar on muscle relaxant. Dewey Decibel's FlipOut™ was in their midst. And now, it is in yours.

www.flipoutguitar.com Write to us at flipout@deweydecibel.com

The guitar design configuration of Dewey Decbel's Flip Out™ is a trademark owned by Joe Gerardi of Dewey Decibel Inc. Any replication of this trademark is prohibited by law.

Dewey Decibel
Until now, this is pretty much all that was out there on the FlipOut!
Dewy Decibel FlipOut models | Invisible, Lit Cigarette, Barry Levelthal, Austin City Cab, Scandalicious, Shameless.
FlipOut models & colors

How cool is that? The entire story from the man himself! I urge you to go check out the music of Dewey Decibel.

The only mods I had done to mine is the inimitable Aaron Hutzel drop in some GFS Lil Killer rails. This was not a kock at all to the original sound, but the humbuckers are more my thing.

Check out the Facebook fan page if you’re a fan, would like to share photos of yours or you with it in action, have one for sale, or are looking for one: Facebook | Dewey Decibel FlipOut

I would also, of course, love to hear from you in the comments!

If you want to see me and my FlipOut in action, check out the stuff below this list of links.

Also, check out these links if you’re looking for more:

Ernie and the Berts “Toybox”:

Ernie and the Berts – “Everybody Poops”:

Ernie and the Berts – “Kate Winslett” (A poor cover of The Silver Brazilians):

Ernie and the Berts – “Ikea”:

Me just rocking this one in the basement in 2016:

Guitars & Virtual Window Shopping 🎸


Is there a word for the internet version of window-shopping?  I certainly have enough guitars.  I really dig my oddball collection.  But, I’m always looking.  I made a wishlist before, so I thought I’d update it.  Of course, this list is subject to change by the minute, and like a rodent with shiny objects I can be easily distracted.

 

-🤘🎸🤘-

 

Traveler Guitar TravelcasterTraveler Guitar Travelcaster – It’s no secret that I dig weird guitars.  This is pretty neat.  I love the idea, even if ESP had it first.  Supposedly, the ESP ones were only made & sold in Japan.  The Traveler  Travelcasters look pretty snazzy, and Traveler makes some other really cool stuff.  I bet it really would be useful in a travel capacity, & provide some fun on stage.  I see these ads constantly.

BOHOBohemian Guitars Oil Can Guitar – Who doesn’t want one?  It’s like a cigar box guitar cranked up to 11.  They look like a ton of fun, and they’re not really all that expensive.  These Boho axes are real attention grabbers.  I also see these ads constantly.  The reviews appear to be fanrastic.

Millennium Falcon GuitarA Millennium Falcon Guitar – There have been various builders to create this to varying degrees of success.  I’d love to get my scruffy nerf-herding paws on one.  I even blogged about it before (check the comments).  You know I have an appreciation of weird guitars and of Star Wars, so this is a natural.  Bonus if it includes lights and sounds!

Peavey T-60Peavey T-60 – These Peaveys seem like a sort of underground or unspoken holy grail, especially if you get the amp in a case.  The T-30 and T-15 look cool to, but I dig humbuckers. so 60 may be the way to go.  Hell, a Peavey Mantis would kick some butt too.

Gibson Reverse Flying VGibson Reverse Flying V – I mean, I already have a Dewey Decibel FlipOut, so why not continue the trend?  This one will probably never happen unless I win the lottery.  I like my guitars cheap, and this one is not cheap.  Epiphone, how about a limited run here?  The hate for it online alone drives my want for it.

Archer Flying Cheese WedgeArcher Flying Cheese Wedge – This thing is absolutely ridiculous.  I love it.  If I ever found a cheap one, I would pounce.  I mean, CHEESE.  Who doesn’t like cheese (besides the lactose intolerant)?  I think it has something to do with Wisconsin sportsball.  I just like cheese.  A lot.

Hello Kitty Squier StratocasterHello Kitty Squier Stratocaster – This is another gem sought after by a bunch of weirdos. The quality is the stuff of legend if you can snag it for the right price.  They were cheap for a bit until someone let out the secret they they’re no joke.

Dean ML Acoustic, Kramer Imperial aXAcoustic ExplorerKramer made one, Dean sort of makes one.  They are so ridiculous.  I may settle for a Flying V one. Ha ha.  Even the little ukes may satisfy this yearning.

Esteban Midnight LegacyEsteban Midnight Legacy Electric Guitar – These were going for $75-ish online for a bit, then they jumped up.  Strat pickup configuration on a Les Paul shape?  All black?  “E” shaped headstock?  Sign me up!

Gianni Doubleneck SG/Telecaster HybridGianni SG/Tele-style doubleneck – As with Bigfoot, some people refuse to believe that these even exist.  The cries of “fake” and “photoshopped” abound with this type of axe online.  It is ridiculous.  Really, I don’t have a double-neck.  I need one, right?  I do have a 12 string… so a 6/12 would be boring.  I would love to get one of these and make one neck a baritone or Bass VI scale.  I mean, this is cool too if we’re getting really weird.

Wylde Audio Warhammer, Dean Split Tail, Gibson ZVOne of those goofy Zakk Wylde guitars – Any of the trifecta of insanity will do.  The Gibson ZV, the Dean Split Tail, and the Wylde Audio Warhammer are all sort of the same shape.  I don’t know the story behind the jumps from manufacturers, and I don’t really care.  They are so metal, it hurts.  I play so poorly for metal, it hurts.  So, it’s a natural fit of pain.  Right?  Right?  This may have trumped my old longing for a Transparent Green Lucite BC Rich.

Xaviere 550SCE_BKXaviere RTS_550SCE_BK Dreadnaught – This is all cosmetic.  I just really dig the look.  Plus, I really dig Guitar Fetish.  I might even sell the 12-string to get this.  Maybe?  Anyone heard anything about the quality?  I really like the look and sort of want to jump before they’re gone.  I mean, if I sell the 12-string… that opens up my double-neck options.  Right?

 

-🤘🎸🤘-

 

What’ on your list?  Gimme something awesome in the comments, bonus points for sub-$300-ish.  What haven’t I heard of yet?  What am I forgetting?  What need to I need to meet or gap do I need to fill?  What is your holy grail guitar?  Post some photo or links too!

 

Everything Changes but Guitars? I disagree.


I saw this graphic online through Guitar Fail the other day, & again through Guitar Squid:

Stratocaster Evolution / Everything Changes but Guitars (I wish I knew the original source.)

Stratocaster Evolution / Everything Changes but Guitars (I wish I knew the original source.)

At first, it made me laugh and think “humph, yeah…” in agreement.  The more I thought about it though… it’s wrong. How is it wrong?

Well as far as concept cars go, it’s a whole different world from everyday-use practical cars.  Nothing has gone all that far from 4 wheels, 2 headlights, gasoline powered.  (Yes, there are hybrids and flex-fuel all over the market… but arguably people don’t like them unless they look like “normal” cars.)  But, this blog isn’t about cars.  I’m sure you knew I was going to talk guitars, because that’s what I do.

There are a ridiculous amounts of varying styles of guitars & guitar innovations out there.  Some of them may not be “reinventing the wheel” exactly, but there is always some great stuff happening, and there has been since the inception of the stringed instrument.  How do you think we got so many varieties?

Krank Amplification | Evolution Of The Electric Guitar

Krank Amplification | Evolution Of The Electric Guitar

I agree that too many axe-slingers fall into the Stratocaster or Les Paul shape trap.  For years I held a disdain for both shapes… but I come back to them.  Why?  Perhaps they’re good designs.  Perhaps they’re iconic.  Perhaps they sound incredible.  Perhaps they work.  There are many other options out there.  If you find yourself chuckling to and agreeing with this graphic, I challenge you to help me to add to my list of innovative guitars.

Any fans of the Guitarz Blog, Tone Fiend, Guitar WTF?, or gUitarREN should be into this.  (Any cool guitar blogs I’m missing?)

Let’s talk about how the guitar is ever-evolving… Shape, materials, string count, innovation, & general insanity.

Indy Custom - Flycaster (Tele-V) Telecaster Flying V Hybrid

Indy Custom Flycaster (or Tele-V?)

There are lots of shapes out there past the Stratocaster or Les Paul, whether it’s somewhat normal or custom insanity.  There’s the SG, the Telecaster, V’s (Flying, Jackson & more), hollowbodies like the Artcore or Gretsch models, the Explorer, the Ravelle, all the crazy B.C. Rich shapes, the Airline, even the Flycaster.  Are there really not enough guitar design shapes out there to satisfy you?  The Stratocaster doesn’t need to change shape, because there are plenty of other options out there!  I’m barely hitting the tip of the iceberg here.  I didn’t even touch on my B.B. Stone, FlipOut, or Batman axes.  How many distinct guitar shapes can you name in the comments?  (Actual produced shapes, not one-offs!)  Bonus for posting or linking to photos.

There’s also material.  Certainly guitars are mostly made of all types of wood, but there’s also plastic, graphite, Res-O-Glass (fiberglass), the Lucite / plexiglass / acrylic transparent guitars, aluminum necks, and so much more.

Once we get past the plethora of guitar makes, models, & shapes available… there are so many other innovations.  Some are great, some not-so great.  Just off the top of my head I can think of:  Synthesizer & MIDI Guitars, Fretlights, 7/8/12 strings, double neck guitars, the chord buddy, the Coral Sitar, built-in-wireless, the robot guitar, 3D printed guitars, Evertune… but none of them have really busted the mold (yet).  They’re all niche stuff.  This doesn’t even get into the many styles of bridges, tuners, tremolos, locks, and other parts that have been refined… or wiring.  You can get CRAZY with wiring.

World's Largest Playable Guitar being set up at the Carnegie Science Center (Pittsburgh, PA)

World’s Largest Playable Guitar being set up at the Carnegie Science Center – Pittsburgh, PA (Photo Credit: Kara / @ohidontthinkso)

The traveling guitar exhibit is at the Carnegie Science Center in Pittsburgh right now.  I can’t wait to check it out.  It’s got the world’s largest playable guitar.  I was lucky enough to get a preview the other day via Twitter.  Tell me that’s not an innovation?  It will no doubt inspire many to pick up the guitar, or dust off the one they already have.  The entire exhibit displays guitars, how they work, their history, & all kinds of fun interaction.

So, next time you think that the guitar has become stagnant, I ask you to go get your hands one one of the many non Strat options above… or even a non-standard Strat option… like a Fat Strat, hot-rodded wiring, or a backwards one.  There are plenty of different, innovative, and goofy guitars out there.  Rock out on something original!

Fun with virtual guitar builders…


This is why I don't design guitars.

This is why I don’t design guitars.

Screenshot of the 1986 IBM PC versionThis is my new Tetris (Thankfully I’ve never had a phone cool enough to play Angry Birds.)  Online guitar builders are popping up like mad, and now there’s a contest for making the ugliest one over at Joe Gore’s Tone Fiend blog:

Go try your luck at making the worst!  There is some serious competition over there.  Sadly, I like some of the “bad” color schemes.  I guess I do like goofy guitars after all.  (You may remember the mutant beauty pageant.)

I even used one of the guitar builders to help plan out my Turner’s Iced Tea guitar idea.

Poorly Thrown Together Iced Tea Guitars

Poorly Thrown Together Iced Tea Guitars

Matt at Guitar WTF has also posted a great list of virtual guitar builders in the past.  Some are great, some are not so great.  They all seem to have some bugs as well as some great qualities.

I’ll list the ones I know about:

Are there any glaring omissions?

I’m fully expecting one of these to pop upon the Guitarz blog one day.  None are as crazy as the Tom Bingham stuff or Bertram’s, though.

NES Guitar 15

I still haven’t seen a virtual guitar builder that can do this though. I did a Google image search for ‘Tetris Guitar’ and came up short. This was the next best thing. It would be cool if it still worked to play video games.  Really though, $190 is a very reasonable price.  If I had $200 to spare, I’d get one of these.

Bar Gigs – Are you experienced?


Guitar Squid | Timeline of a Bar Gig
Guitar Squid | Timeline of a Bar Gig

So, I found another amusing Guitar Squid article; Timeline of a Bar Gig. It made me laugh.

Lately, I’m digging all the stuff that I find at Guitar Squid, Guitar Fail, & The Guitarz Blog.

While amusing, their bar gig timeline runs completely different from one that I’d put together.  I’d like to make my own, maybe a little less jaded.  There’s several subsets of bar-gigs, and it depends wholly on the bar, the type of band, and the crowd.

Before I do that, I’d like to see yours.

It doesn’t matter if you’re in a band, just a person who goes to shows… or even the bar, promoter, or the sound guy.  I’d like to see the timeline from all parties involved.  If your drummer can read, is he tired of the drummer-bashing?

Guitarz 2012 Calendar!


Some people who read this blog may, like myself, have an appreciation for guitars.  I like the weird, the odd, the strange, & the rare.

Not Enough Batman
Not Enough Batman

Guitarz is putting together a 2012 calendar of such guitars.

These guys put together a great blog, and I’m looking forward to their calendar.  I might take an artful photo of one of my weird axes, but with only 12 months in the year mine won’t be a slam-dunk… and sadly aren’t the weirdest/rarest out there.

Take some photos of your weird/rare/beautiful guitars and send them in!

They probably won’t take this photo.  So, get your axe in gear!  (Get it?)  Submit a photo of your rare/weird/cool guitar, or take a photo of a friend’s to submit.

Guitar Blog: The Paradox of Tone


DuncanDesigned

Image via Wikipedia

Killer article about tone & the myriad of choices available today:

Guitar Blog: The Paradox of Tone

I don’t know how I missed it, it’s a rather old post… but is a great read.  I’ve gone through bouts of “I don’t care what it sounds like as long as it’s loud and dirty”… mostly to ignorance, and I’m still like that for the most part… but I do know bad tone when I hear it, at least as it stems from my guitars/amps (the rare effect), and any more I’d rather not put out bad tone… I’d like my bad playing to come through as well as possible.  Ha ha.