Italian …Subwich? Submursible?


This is becoming a trend. I want to make a sandwich and don’t have the appropriate bread or bun. Thankfully, this lack of planning for a meatball sub brought forth the almighty Meatball Club (the Meatball Melt isn’t bad either). This was not a bad alternative, if I do say so myself.

Did you get yourself a The Meatball Club T-shirt yet? Maybe I should trademark that.

I made some of my grilled chicken noodle soup that we had with a salad for dinner last night. I had some leftovers for lunch today and wanted a lil’ sandwich to go with it. Not much beats a local mom n’ pop pizza shop Italian Sub. I had some almost sort of close enough ingredients in the house, so I crafted my own.

In my humble opinion, the key to a great local sub shop Italian Sub is the toasting. The second key is to call it a sub and not a hoagie, grinder, hero or whatever other word yinz have for it. Maybe this would be less a Subwich and more a Submersible?

I didn’t have a sub roll, but I did have the super cheap hamburger buns. That worked, because it was lunch time and I didn’t need a foot long sandwich anyway.

A grilled Italian Sub sandwich made on a toasted burger bun, sitting atop a white plate, featuring melted cheese and ridiculous meats.
The Italian …Subwich?

Here’s what I did…

I preheated the oven to 400ยฐ and gathered all my stuff.

I melted some butter & EVOO with garlic powder, onion powder, & Italian seasoning in the microwave in a microwave safe bowl.

I spread the butter on the insides of the bun, sprinkled on a tiny bit of shake cheese, and toasted it inside up in the oven for 5 minutes on a sheet pan.

I took it out and poured some Sweet Italian Dressing on the inside of both buns.

I stacked the cold cuts, cheese, & veggies like this from the bottom up on the bottom bun: Turkey, hard salami, provolone cheese, ham, hard salami, jarred roasted red peppers, sliced black olives, shredded Parmesan from a tub,

I put a slice of provolone on the inside of the top bun.

I put it back in the oven for 6 minutes.

I took it out & assembled the sandwich.

I brushed a little more melted butter/spices on the top, and put it back in… this time on convection at 350ยฐ for two minutes because why not?

I bought it out and it definitely gave me mom n’ pop pizza shop vibes. Those slightly burnt edges make it kick.

My wife likes the Roasted Red Pepper Italian dressing & some mayo on hers. If you’re going to comment that you don’t like back olives, can’t eat roasted red peppers, or would add onions, lettuce, & tomato… I’ll lift the weight off of your shoulders and ask how you’d make this yours?

If you are here to say bread, meat, or cheese are not for you and/or ask what you can substitute, I’ll say “Bean Soup” to you.

I asked Gemini to pull out an ingredient list, and it did this whole ass thing, so I’ll paste it all below for the “jump to the recipe” crowd. It’s funny how it says to slice the bun like this isn’t the ~$1 pack of 8 from Aldi. It does know what “shake cheese” is though. Do other people call it that, or just me? It adds some wild stuff all inferred from my text above.

Ingredients

This is for one sandwich, but is easily scalable for a crowd!

The Butter Brush & Dressing

  • 1 Sub Bun (or your favorite hoagie roll)
  • 2 Tbsp Butter (unsalted or salted)
  • 1 Tbsp Extra Virgin Olive Oil (EVOO)
  • 1/2 tsp Garlic Powder
  • 1/2 tsp Onion Powder
  • 1/2 tsp Italian Seasoning
  • 2-3 Tbsp Sweet Italian Dressing (or another vinaigrette of your choice)
  • 1-2 tsp “Shake Cheese” (the grated Parmesan from a container)

The Filling

  • 2 Slices Provolone Cheese
  • 3-4 Slices Turkey (deli slices)
  • 3-4 Slices Ham (deli slices)
  • 6-8 Slices Hard Salami (layered)
  • 2 Tbsp Jarred Roasted Red Peppers (drained)
  • 1 Tbsp Sliced Black Olives
  • 1-2 Tbsp Shredded Parmesan (from a tub, for texture)

Wife’s Variation (Optional)

  • Roasted Red Pepper Italian Dressing
  • Mayonnaise

Instructions

1. Preheat and Prep the Butter

  • Preheat your oven to 400ยฐF.
  • In a microwave-safe bowl, melt the butter and EVOO together.
  • Stir in the garlic powder, onion powder, and Italian seasoning. Set aside.

2. Toast the Bun

  • Slice your bun open and lay both halves on a sheet pan, inside-up.
  • Brush a generous layer of the seasoned butter mix onto the insides of both buns.
  • Sprinkle the insides with a tiny bit of the “shake cheese”.
  • Toast the buns in the oven for 5 minutes, or until the edges are just starting to brown.

3. Build the Base

  • Remove the buns from the oven.
  • Pour a drizzle of the Sweet Italian Dressing onto the inside of both bunsโ€”don’t saturate it, just a light coat.
  • On the bottom bun, stack the cold cuts, cheese, and veggies in this order:
    • Turkey
    • Hard Salami
    • One Slice of Provolone Cheese
    • Ham
    • Hard Salami
    • Jarred Roasted Red Peppers
    • Sliced Black Olives
    • Shredded Parmesan
  • Place the second slice of provolone cheese directly on the inside of the top bun (it will act as a shield and melt beautifully).

4. Melt and Warm

  • Put both halves of the sandwich (still separate) back in the oven for 6 minutes, or until the cheese is melted and bubbling.
  • Carefully remove the sheet pan and assemble the sandwich by placing the top bun onto the bottom.

5. The Final Kick

Take it out, slice it, and enjoy!

Brush a little more of the remaining melted butter/spices right onto the top crust of the sandwich.

(Optional, but highly recommended) Turn the oven to Convection at 350ยฐF and pop the sandwich back in for 2 minutes. This gives you those amazing, slightly crispy, burnt edges that make the sandwich sing.

Oh yeah, did you see the soup?

…And what should I call this?

While we’re at it, which local pizza shop or deli makes your favorite Italian Sub? More than one answer is OK!

Just a bit of effort for quick meals?


I really like to make my own meatballs. Sometimes there store bought frozen ones are fine. Sometimes you intend to have a meatball sub, and end up making a meatball club. (I like my meatballs with lasagna & in wedding soup too.)

The other day we needed a quick dinner so frozen meatballs it was. Still gotta make it good though, right? I like a toasted sandwich bun…. with meatball subs, meatball clubs, pulled pork BBQ, chipped ham BBQ, sloppy Joes, & more.

Oven-toasted meatball sub sliced in half on a small round white plate, served atop a warm wooden surface. The sub roll is stuffed with frozen meatballs, rich tomato sauce, black olive slices, and a gooey blend of melted provolone and mozzarella cheese, lightly browned from broiling. The filling spills slightly from the cut edges, showcasing a rustic, hearty presentation... but also calling to the great eldritch god Cthulhu climbing out of the sea.
Ooey Gooey Toasty Meatball Sub

I had ChatGPT help me format my recipe from my ramblings…

Cheesy Meatball Subs with Garlic-Herb Toasted Buns
Servings: 2 | Prep: 10 min | Cook: 15โ€“20 min

Ingredients:

  • 8 frozen meatballs
  • 2 sub rolls
  • 2โ€“3 tbsp butter, melted
  • ยฝ tsp garlic powder
  • ยฝ tsp onion powder
  • ยฝ tsp Italian seasoning
  • 1 tsp parsley
  • 1 cup jarred marinara sauce
  • 1 tsp brown sugar (optional)
  • 2 tbsp grated Parmesan or Romano cheese (plus extra for topping)
  • Black pepper, to taste
  • 4โ€“6 sliced black olives (plus extra for topping)
  • 2 slices provolone cheese
  • ยผ cup shredded mozzarella

Instructions:

  1. Cook the meatballs according to package instructions.
  2. Preheat oven to 357ยฐF (180ยฐC). Mix melted butter with garlic powder, onion powder, Italian seasoning, and parsley. Slice rolls and brush the butter mixture onto the cut sides. Sprinkle with Parmesan/Romano and some sliced black olives. Toast for 5 minutes.
  3. Warm marinara in a small saucepan over medium heat. Stir in brown sugar, Parmesan/Romano, Italian seasoning, and black pepper. Taste and adjust seasoning.
  4. Place 4 meatballs per bun. Spoon sauce over the meatballs. Add additional olives, provolone slice, and shredded mozzarella.
  5. Return assembled subs to the oven for 5 minutes until cheese is melted and bubbly.
  6. Let cool slightly, then serve and enjoy!

Apparently canned black olives are polarizing here according to social media. Would roasted red peppers be acceptable? What about sauteed green peppers or onions? Mushrooms?

What do you do to spice up your quick go-to meals? What do you like on your subs? Yes, I put sugar in jarred marinara sauce. Tell your Nonna to calm down with the carrots and the baking soda. I like the sweetness and the acidity cut. I also use jarred minced garlic occasionally.

Quick Edit to add, had these for lunch today with the leftovers:

Ya gotta do it up however you can with what you’ve got!

A Message To You, Rudy’s


OK, this isn’t about the Specials’ song. This is about a local sub chain. Or maybe it’s not a chain. I have no idea. My world is upside down. Well, OK, not really. But my interest is piqued. (It’s like the Vincent’s Pizza saga.)

I grew up frequenting two Rudy’s locations… the one in Monroeville, and the one in Holiday Park. Two of my aunts worked at the one in Holiday Park. I took taekwondo lessons a few doors down in the 80s. We’d frequent the one in Monroeville if we were out by where my dad worked. I had always assumed the one in Monroeville was the original, and the others just came later.

Rudy's Subs Collage
Rudy’s Subs Collage

There were ones in Penn Hills & McMuarry for a bit that I dined at, too. They all seemed very similar. Threads taught me today that there was one in Braddock Hills that I never knew about. Are there any others that I’m missing?

Rudy’s Subs in Monroeville seems to have the best website, as rudyssubsmonroeville.com redirects to https://rudyssubsmonroeville.getbento.com/. It does not mention any other locations. It seems like the Holiday Park one is open & has a Facebook Page… but no website of its own.

Then, I also just learned about the Rudy’s in Swissvale. Bruh seems adamant that he is the original Rudy making subs around here. Is it connected to all the other similarly logo-ed Rudy’s? The name is listed differently on a few sites, but it looks like it may officially be Rudy Martino’s Original House of Submarines. Again, no real website, but they are on Google.

When I think of subs in Swissvale, I think of the Triangle. My dad used to bring home a Battleship for supper occasionally. Also, Uncle Sam’s & Peppi’s top the list for a great sandwich… And Carhop’s. They had a few locations and are back to one, too. I’m getting sidetracked here, though.

Does anyone know the Rudy’s story? Is there animosity between the Holiday Park & Monroeville locations? What happened to all the other ones? Is either connected to the Rudy’s in Swissvale.

Am I going to have to write some emails and Facebook messages to do some sleuthing? I did ask Gemini, Perplexity, & ChatGPT… but their answers are dubious.

So, spill it if you know what’s up! Drop your favorite Rudy’s locations & orders (or other favorite sub shops) in the comments! I always liked the Rudy’s cheeseburger sub, cheesesteak, and the Italian. I’d get breaded mushrooms from the one in Holiday Park a lot, too.

The Meatball Club


So, yesterday I made spaghetti with homemade meatballs.โ€‚Today, I wanted a meatball sub.โ€‚I was thinking I still had some good buns from New Year’s day.โ€‚They were not good.โ€‚I had already melted the butter.โ€‚The store-brand white bread was calling to me.โ€‚A sandwich?โ€‚No, a club..,โ€‚Something worthy of shenanigans.

The Meatball Club:  A double-decker meatball sandwich on toasted white bread, teeming with tasty sauce & melted Gruyere and Swiss cheese.
Behold:โ€‚The Meatball Club

It seemed to be a hit on various social media platforms, so I thought I’d share the love.โ€‚If you make one, please, post the photo, tag me (@AiXelsyD13 on just about everything), and let me know how it was!

The Meatballs:

I have shared my meatball ingredient secrets a quadruple of times:

I generally don’t measure, and make them different every time.โ€‚This time I fried them on medium-high in a large pan on the stove & a tiny bit of EVOO.

The Sauce:โ€‚

OK, gonna level with you.โ€‚I am not Italian.โ€‚This is going to make some people mad.โ€‚I use jarred sauce.โ€‚This was the cheap Aldi stuff.โ€‚Usually we get that or the Prego Three Cheese.โ€‚I add brown sugar & Parmesan/Romano shake cheese.โ€‚Sometimes, I even add shopped garlic, onion powder, or “Italian Seasoning.”โ€‚This time it was just brown sugar and cheese.โ€‚I don’t measure.โ€‚I toss a little in with abandon.โ€‚I like the sweetness & it cuts the acid.

The Club:

Get your stuff…

  • ยผ stick butter
  • Garlic powder
  • Onion powder
  • Parsley or (Italian Seasoning)
  • 6 or so leftover meatballs.
  • Shredded cheese (I had Gruyere & Swiss, but I would probably go for Mozzarella or Provolone, but the stuff I had was fantastic.)
  • “Shake Cheese” I had the cheap Giant Eagle brand Parmesan/Romano blend.
  • Three pieces of white bread.

Do it…

  1. Pre-heat the oven to 390ยฐ on the air fryer setting.
  2. Melt the butter w/ garlic powder, onion powder, & parsley to taste in a microwave save bowl in 30 second intervals, stirring in between until it’s a liquid.
  3. Put the bread on a baking dish, brush on the melted butter after a good stir.โ€‚(I just did the top sides.)
  4. Air fry for 2 minutes, & it gets almost crispy on top, the bottom was nice and toasted.
  5. While you’re doing that nuke the meatballs & sauce on a microwave safe plate for 2 min. (or longer if needed.)
  6. Pull the toast out.โ€‚(I cut the meatballs in half with a spoon then scooped them and the sauce on to two of the slices of bread.)
  7. Top the meatballs with the shredded cheese.
  8. Put the “shake cheese” on the 3rd slice of bread.
  9. Put it back in on air fry for for 4 or 5 minutes.
  10. Pull it out, assemble it like a tower of gluttony, then slice it diagonally with a giant serrated bread knife for dramatic effect.
  11. Take a photo to share & make people hungry.

That’s it.โ€‚It took a little bit of time & prep, but it was worth it.

Notes:

  • If you cook & have your own meatball or sauce recipe, of course do that.
  • Use whatever kind of cheese you want, shredded, or sliced, or whatever.
  • I would guess you can use the oven on 375ยฐ-ish on a regular setting for a bit longer times, or a counter top air fryer.
  • You could also probably do all of it in the air fryer from cooking the meatballs to melting the butter if you have the appropriate vessels.
  • If you slice it in rectangles and not triangles, you are a psychopath.

Discussion:

  • If you’re out of sausage or sub buns, or hot dog buns, what are you using?โ€‚Pita?โ€‚Tortilla?โ€‚Soft Pretzel?โ€‚Dinner Rolls?โ€‚Bisquick?โ€‚Crescent roll dough?
  • Please, tell me in the comments how wrong it is to use jarred sauce or add brown sugar.
  • Share with me your meatball secrets.
  • Do you like the powdery shake cheese or the fancy stuff?
  • Do you make a forbidden sandwich?โ€‚What is it?
  • Is this a Meatball Club, or a Meatball Melt?

This is why I had leftover meatballs:

Subway, Quiznos, Taco Bell, W.G. Grinder’s, & Sheetz take note…


https://twitter.com/#!/W_a_L_D/status/169103504059797506

https://twitter.com/#!/FirehouseSubs/status/169104530632474624

https://twitter.com/#!/W_a_L_D/status/169104935043088385

Firehouse Subs, you’re awesome.ย  I’m just sayin’.

Other food places with no shellfish currently on the menu, pay attention here too.ย  You don’t need shellfish.

Places that have added it over the years, preventing me from going back…

Other places that don’t need to add it to the menu…

Got that?ย  Good.

Also, what ever happened to Roly Poly & Schlotzsky’s?ย  They were excellent shellfish-free places to dine.ย  Come back!ย  Also, we need McCalister’s Deli and Lion’s Choice to remain shellfish free and move to the ‘Burgh.ย  Maybe even Jack in the Box too.

To the rest of you, let’s stop these damn seafood lent specials.ย  Let the business go to Red Lobster, Joe’s Crab Shack, Long John Silver’s‘, VFD fish fry events, and Monterey Bay.ย  If you don’t normally do shellfish, stay away from it.ย  Please?ย  I ask of behalf of the seafood allergic and those who choose to eat kosher.

Firehouse Subs

Firehouse Subs - my new food heroes.

Subway | Eat Deathโ„ข


I’ve recently renewed my dialog with Subway, sparked by the news of them rolling out a gluten-free menu.ย  Here’s how it’s going down:

From:

ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Tue, Jan 25, 2011 at 11:16 AM
Subject: Gluten-Free Menu Options in Texas?
To: Paula Gomez <gomez_p@subway.com>, Rob Searfus <R.Searfus@sfaft.org>, Mack Bridenbaker <m.bridenbaker@sfaft.org>, Christine Sumecki <c.sumecki@sfaft.org>, Subway Customer Care Team <asksubway@subway.com>, “B. Pingarron” <b.pingarron@sfaft.org>, “M. Luby” <m.luby@sfaft.org>, “Anna Marie Seeley (Customer Care Representative)” <seeley_a@subway.com>, Kevin Kane <kane_k@subway.com>

Hello Friends at Subway,

I write to you today because we have had a dialogue going in the past about food allergies and cross-contamination that I would like to continue.ย  I have recently read a few articles online informing the masses that Subway plans to roll-out some gluten-free menu options in the Dallas & Tyler Texas markets soon.ย  If you would like to read the articles in question, here are some links:

While I would like to be able to applaud this effort, I also find it quite frustrating.

I am quite proud of Subway as an organization when I read such responsible things like “The baked goods will arrive pre-packaged and individually wrapped. Employees will be educated on how to cut the bread using a pre-wrapped knife to avoid cross contamination.”ย  I mean, really… this is a novel idea and a stellar effort as well as great news for Celiac afflicted potential Subway customers.ย  Certainly lines like “Also, to further avoid cross-contamination, that same Sandwich Artist will prepare the order from beginning to end, ensuring a 100-percent gluten-free meal” offer a level of comfort to those who must dine gluten-free.ย  While other restaurants have offered gluten-free menus, you seem to understand that a knife that cuts a regular bun cannot also cut the bun of a gluten-free selection.ย  This would, I imagine, be quite a worry for a wheat-allergic or Celiac person.ย  I can imagine this scenario quite well, actually.ย  You may remember my past missives expressing my allergy to shellfish (and more specifically to your “seafood” sub offering).

This is where my frustration sets in.ย  I have written to you on multiple occasions expressing the frustration for not only my shellfish allergy, but all of the “top 8”; Milk, Eggs, Peanuts, Tree Nuts, Fish, Shellfish, Soy, & Wheat.ย  Why have you picked this opportunity to only concentrate on the wheat?ย  There are others too… I know of people with tomato and pepper allergies that would be thrown into the same anaphylactic shock that I would given I were to take a bite of unknowingly deathfish-laiden lunchmeat.ย  While you seem to understand the importance of a gluten-free knife… what about a cheese-free, tomato-free, and shellfish-free knife?ย  Perhaps you have forgotten my previous letter with a few colorful illustrations of the contaminated knife issue.ย  I will repost here for your convenience:

Then we have the community knife. ย If one were to cut someoneโ€™s seafood sub with that knife, wipe it off, then cut my sub, there are STILL allergens on that knife, enough allergens to kill me. ย Do you want me to be thrown in to an Anaphylactic fit? ย I doubt it. ย Well, at least, I hope not.

Think about this โ€“ do you share your toothbrush with everyone in your household? ย Would you with everyone in your office? ย Would you share it with everyone that you pass on the way to work in the morning or with everyone whoโ€™s eating lunch with you at the same place where youโ€™re choosing to dine?

Yes, it sounds gross, but those potential germs that youโ€™re no doubt currently horrified of are the same as the very real allergens that will most certainly throw me into instant death.

If that didnโ€™t do it for you, imagine I put a giant dried dog turd on the sandwich board, cut it in half, wrapped it, wiped off the knife [with a re-used dishrag type cloth], and then cut your sandwich. ย By Subwayโ€™s current logic, that knife is clean and contamination free. ย This is most certainly not a pretty picture to you, my friend. ย Is it?

Does any of this ring a bell?

Also, I have received conflicting reports on how such issues are currently handled or have been handled in the past.ย  One reply states…

The Company policy directs our independent restaurant owners / operators to take all necessary precautions to prevent the possibility of cross contamination. This includes the policy of washing all utensils and containers after each use. Each restaurant is independently owned and operated and is the responsibility of the franchise owner to implement and enforce the policy.

Which seems to conflict with yet another reply…

I have gone ahead and copied our Training Department so that further lessons can be addressed with owners and their employees on proper handling.

And, the latest information according to the QSRWeb.com article is that “Sandwich Artists in those two markets will be trained on how to cut the roll with a pre-wrapped knife for one use only.”ย  So, have they been trained in allergies in cross-contamination already, or not?ย  Color me confused, my friends.

I’d feel safer if the seafood concoction wasn’t anywhere near the meat & cheese where it currently sits.ย  I’d also feel safer if the same knife wasn’t used to cut all of the sandwiches, and the same dishrag-type towel wasn’t used to wipe off the knife in random intervals between sandwich slicing.ย  I’d feel safer if all the sandwich artists, managers, and owners were trained on allergens, cross-contamination, and the seriousness of anaphylactic shock.ย  I’d feel safer if all stores contained a first aid kit complete with an epi pen and clear instructions for its use.

Why should the Celiac-afflicted feel safer, but the rest of us with deadly food allergies should not?ย  I look forward to your response, your insights, and how you plan to move forward regarding all potentially deadly allergens and how they are to be handled in your stores.ย  Thank you once again for your time, I hope to hear from you soon.

Inquisitively,
-ERiC AiXeLsyD

P.S. โ€“ I was wondering, when you work in an office for Subway, do you have an in-office Subway in which the employees receive (or make) their own lunch? ย Or, is there a Subway nearby where you get free or discounted food? ย Or, are you all too sick of Subway to eat there?

And I got this back…

From: Searfus, Rob <R.Searfus@sfaft.org>
Date: Fri, Jan 28, 2011 at 4:31 PM
Subject: RE: Gluten-Free Menu Options in Texas?
To: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>

Hello Eric,

My apologies for not replying earlier, I was traveling and in meetings most of the week, (as well as attending to some family business).ย  But enough of the excuses.

Forgive me for not having more product answers, but Iโ€™m simply a field marketing representative out here on the west coast.ย  I have inquired with our R&D department to try and get the answers to your questions.ย  No replies yet, but this week has been tough for me to get a hold of anyone on the east coast due to the severe winter storms that they have been having (offices closed for at least a couple of days.)

Iโ€™ll follow up by e-mail when I get any answers for you.

Thanks, and BTW, what part of the US to you hail from?

Rob Searfus
Field Marketing Manager
Subwayยฎ Franchise World Headquarters
16337 SW Leeding Ln
Tigard, OR 97223
Cell: 503-954-5479
Toll Free: 1-800-888-4848 x 4089
Fax 503-579-6715
e-mail: searfus_r@subway.com

IMPORTANT CONTACT INFORMATION CHANGE:ย  PLEASE NOTE MY EMAIL ADDRESS HAS CHANGED TO searfus_r@subway.com.ย  Please update your address book to reflect this change.ย  We are undergoing a technology transition.ย  During this transition, you may still receive emails from the โ€œsfaft.orgโ€ address.ย  This is not an error, but please enter my new subway.com email address when sending emails.

So I wrote this…

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Sat, Jan 29, 2011 at 4:17 PM
Subject: Re: Gluten-Free Menu Options in Texas?
To: “Searfus, Rob” <R.Searfus@sfaft.org>

Thank you Rob,

I had actually wondered if anyone would reply.ย  I had an email chain going before with a Ms. Paula Gomez & Ms. Ana Seely… but they have been short replies and my main questions have gone unsanswered.

I’m in Pittsburgh Pennsylvania.ย  Thanks for your time, I hope to hear from your colleagues soon!

-Eric

But in the mean time, I made some pretty pictures.ย  I can’t decide which one I like the most.

Which one do you like best?

Pandora’s Lunchbox


Heh.ย  Twitter is fun.ย  So, you may know that I have my W(aL)D Twitter account, and I use it to be goofy.ย  I think I re-opened the Subway door here.ย  Mayhaps this time I’ll get some sort of resolution?

Today, Subway Freshbuzz tweeted the following…

Does anybody else out there try to save half of their $5 Footlong for a 2nd meal, only to be called back by its delicious siren song?

So, I posted this in response…

@subwayfreshbuzz Nope. Not when 1 bite is a potential trip to the E.R. thanks to cross-contamination in the food-prep area.

Tonight, I have this in my Direct Message box…

subwayfreshbuzz Thanks for the feedback. It would be great if you could let us know more about this incident on our cust. service pageย  http://bit.ly/bhSAn

Well, at least I have someone paying attention!ย  I sent them a link to my original complaint to Subway, but I’d like to list the whole saga here… in case I need them to refer back to the message trail at some point…

Five. Five dollar. Five dollarโ€ฆ foot up yourย ass.

โ€ข October 28, 2009 โ€ข 8 Comments (Edit)

Subway Customer ID:ย 1918316

โ€ข October 29, 2009 โ€ข 7 Comments (Edit)

Quiznos writes back beforeย Subway!

โ€ข November 12, 2009 โ€ข 8 Comments (Edit)

So, we have a response fromย Subway! – Not really a response, if you ask me…

โ€ข November 13, 2009 โ€ข 2 Comments (Edit)

The Quiznos Toasty Torpedoโ„ข and the diminutive handย modelโ€ฆ

โ€ข November 17, 2009 โ€ข 3 Comments (Edit)

โ€œYou never told me you spoke my language, Doctorย Jones.โ€

โ€ข November 18, 2009 โ€ข 3 Comments (Edit)

If weโ€™re keeping score, thatโ€™s Subway 1 and Quiznosย 3ยฝ. – No doubt.

โ€ข November 20, 2009 โ€ข 3 Comments (Edit)

Subwayยฎ: โ€œFirst, allow me toย apologize.โ€ – Again, this really wasn’t a nice response, or a response at all…

โ€ข November 24, 2009 โ€ข 4 Comments (Edit)

Allergies, Alliteration, andย Annoyance.
– I had to take it somewhere else.

โ€ข November 25, 2009 โ€ข 6 Comments (Edit)

Allergies, Annoyance, Alliteration, &ย Acceptance

โ€ข December 21, 2009 โ€ข 1 Comment (Edit)

Quiznos writes back beforeย Subway!

โ€ข November 12, 2009 โ€ข 8 Comments (Edit)

Subwayยฎ: “First, allow me to apologize.”


So, I fired off two more emails…ย  One to Subway, and one to my new friend Mr. Jones at Quiznos.ย  No response from Mr. Jones yet, but we do have one from Subway.ย  I’ll share it all below!

OK, so email one, to Subway:

From: ERiC AiXeLsyD world.and.lunar.domination@gmail.com
To: “Bridenbaker, Mack” m.bridenbaker@sfaft.org
Cc: Paula Gomez gomez_p@subway.com; Kevin Kane kane_k@subway.com; Anna Marie Seeley seeley_a@subway.com
Sent: Mon, November 23, 2009 10:24:20 AM
Subject: Re: Subway [
Customer ID: 1918316]

Hello Mr. Bridenbaker,

It’s been over a week since your email to me saying that Ms. Gomez would address my concerns and I’ve yet to see any sort of response.ย  I still haven’t had a reply to my initial message to Ms. Seely, orย  from anyone on your team.ย  I’m disappointed in the lack of comment overall, my first message which was sent on Oct. 28th has still gone unanswered.

I now understand why the employees in your stores have an “I don’t care” attitude.ย  It trickles down from the top, and certainly must be passed on in franchise owners, hiring, & training.

I’m amazed at your total lack of concern for the decline of your once championing establishment.ย  I should perhaps pass on my shellfish allergen and cross-contamination concerns to some allergy awareness groups.ย  Perhaps allergy awareness lobbyists will warrant some attention.ย  Everyone I know already hates Jared and the $5 footlong commercials, so I don’t need to push the issue on that one.ย  The concept of cheese tessellation will obviously elude the average sandwich artist from now until the end of time, so we have no hope there.

Perhaps in copying Quiznos’ idea of toasting subs, you should also adopt their business model in using better quality ingredients and customer service policies.ย  I have had a continued dialog with them regarding your lack of customer service and their seemingly misleading Toasty Torpedo ads with the very tiny hands.ย  They proudly stand behind their ads (however creepy), their innovation, and their customer service.

Not signed.ย  On purpose.ย  Notice all the Cc’s, everyone hates that… I don’t care who you are.ย ย  I tried to poke at every issue and make empty useless claims about allergy awareness groups, and I brought up that Quiznos is the trend-setter while noting that they’re also not perfect.

And, on a friendlier note to Quiznos, I decided to reveal my intentions to an amicable Mr. Jones:

From: ERiC AiXeLsyD world.and.lunar.domination@gmail.com
Date: Mon, Nov 23, 2009 at 9:22 AM
Subject: Re: The Quiznos Toasty TorpedoT ads?
To: “Jones, Tony” TJones2@quiznos.com

Thanks Tony,

I must confess, I do have a blog and I have been chronicling my email escapades there.ย  I like to play them as part consumer advocacy, part humor and all goofy.ย  I used to write snail mail letters, but email has made it so much easier & faster.ย  Some friends have encouraged me to keep writing, so I have.ย  I really enjoy the open & honest dialogue that we have going on, and appreciate that you stand behind the product & integrity of your company… and take the time to respond to emails such as mine.ย  Also, you obviously have a sense of humor, which has to be a “must” for any kind of customer interaction.ย  I’m sure you get goofier emails and phone calls from actual crazy people.

I’m intrigued at your suggestion that I get into consulting or franchise journalism.ย  Do you know how I would even go about this?ย  Would I need to obtain a degree in something?ย  I hope to grab followers to my blog just for amusement, but am unaware as to how to make it a profitable venture, ha ha ha.

Thank you once again for your time, I’m actually waiting to hear from some of your Quiznos colleagues, and Subway has still not given me a response beyond “someone will respond”… not that I’m at all surprised by that at this point.

Rock on!
-Eric

Hopefully he writes back in a positive light, and still finds all of this amusing.ย  Still waiting for further comment from his other colleagues, none of which have really delivered so far.

And, now, the fun part… Subway’s response (or lack thereof):

From: asksubway@subway.com
Date: Mon, Nov 23, 2009 at 3:03 PM
Subject: Subway
To: world.and.lunar.domination@gmail.com

Monday, November 23, 2009

Dear Mr Aixelsyd:

First, allow me to apologize. Secondly, I would like to thank you for taking the time to contact us and share your comments.

At each SUBWAYยฎ restaurant, it is the goal of every owner; manager and employee to produce each sandwich and salad properly made to order.

Our customers provide us with valuable input, which we use to improve our operations. Your comments were shared with the regional office in your area as well as the owner of the SUBWAYยฎ restaurant that you have visited.ย  Since all restaurants are individually owned and operated it is the owner who would be the person to contact you in response to your concern.

I have gone ahead and copied our Training Department so that further lessons can be addressed with owners and their employees on proper handling.

Again, I appreciate you taking the time to contact us. SUBWAYยฎ looks forward to your continued visits.

Sincerely,

Paula Gomez

Heh.ย  “First, allow me to apologize” not followed by an apology is extremely profound, and hopefully intentional.ย  Then, she thanks me for writing, probably through gritted teeth.

This line reeks of copy & paste:ย  “At each SUBWAYยฎ restaurant, it is the goal of every owner; manager and employee to produce each sandwich and salad properly made to order.”

And, I love the long winded “it wasn’t me”/”it’s not my fault”/”it’s not my problem”:ย  “Your comments were shared with the regional office in your area as well as the owner of the SUBWAYยฎ restaurant that you have visited.ย  Since all restaurants are individually owned and operated it is the owner who would be the person to contact you in response to your concern.”ย  Basically, she’s telling me that I’m being ignored by a lower level.

“I have gone ahead and copied our Training Department so that further lessons can be addressed with owners and their employees on proper handling.”ย  With what?ย  Cross-contamination?ย  Cleanliness?ย  Cheese tessellation? How to reply to customer emails?

SUBWAYยฎ looks forward to your continued visits” …so we can spit in your food?ย  Did she read my emails?ย  Perhaps this whole thing is just a reading comprehension issue.ย  I find it amusing that the e Subway spokesperson declined to comment.ย  Perhaps now is the time to move into old-school W(aL)D mode, and reply that Subway will not be allowed on the moon when I’m emperor.

Are there any psychologists or psychiatrists out there reading this?ย  I’d love to get your take (…if you can tell me without telling me what my own problems are, ha ha ha).

If you haven’t been following,you may want to check out the back-story rundown here:ย  If weโ€™re keeping score, thatโ€™s Subway 1 and Quiznos 3ยฝ. That should explain the last email, and at the bottom there’s a rundown of all the ones that came before it (with links) if you’re interested.

Also… lots of people have been telling me they’re following… by word of mouth, or Facebook, or Twitter, and even via text message… but I beg you, if you’re reading… post a comment here, and others may have a comment about your comment.ย  I see by the stats that people are reading.ย  Don’t be shy.ย  We’re all friends here.ย  Except for you, people at Subway… Except for you.

Customer ID: 1918316

If we’re keeping score, that’s Subway 1 and Quiznos 3ยฝ.


Wow, amazingly… Quiznos is still on the job, and Subway is still not.

The W(aL)D inbox was empty today, save for this…

From: HelpDesk <HelpDesk@quiznos.com>
Date: Fri, Nov 20, 2009 at 2:36 PM
Subject: FW: The Quiznos Toasty TorpedoT ads?
To: FO Marketing <FOmarketing@quiznos.com>
Cc: world.and.lunar.domination@gmail.com

Thank you for your response back. Greg is currently out of the office so I will forward your comments on to our marketing team for you.

Rebecca Chamberlain

Help Desk Associate

QUIZNOSยฎ

Subsย โ€ข Soupsย โ€ข Salads

Our friends at Subway have still not written back… even though I was told by Mack Bridenbaker that Paula Gomez from Customer Care would address my concerns.

We also have another Quiznos email address to add to the collection.

If you need to catch up, here’s a time-line on this one:

  • I write to Subway about allergens, cross-contamination, hygiene, the $5 footlong campaign and Jared:ย  $5 Foot Up Your Ass. [Oct. 28, 2009]
  • Subway (Anna Seely, Customer Care) sends back a form letter that I in turn reply to: Customer ID: 1918316 [Oct. 29, 2009]
  • I send it to Quiznos to get a comment, and they (Tony Jones, Vice President for Quiznos representing the Ohio/Indiana/Pennsylvania/Illinois region & Gregory Boudreaux, Help Desk Lead) do:ย  Quiznos writes back before Subway – To put this in perspective I also tried to get comments from Sheetz, Jimmy John’s, & Jersey Mike’s – w/o so much as even a form letter generic response (wtf? seriously.) …and re-sent the concerns to Subway noting that it had been a while since they’d received my mail with no reply. [Nov. 1o & 11, 2009]
  • Response from Subway (Mack Bridenbaker, Subway Spokesperson) saying someone (Paula Gomez, Customer Care) will address my concerns:ย  Sort of a response from Subway [Nov. 13, 2009]
  • Since I have a good already open dialogue, I write to Quiznos about the little hands in the Toasty Torpedo Ads:ย  Are those midget hands? [Nov. 17, 2009]
  • Quiznos (Tony Jones, Vice President for Quiznos representing the Ohio/Indiana/Pennsylvania/Illinois region) writes back, amused:ย  Have you ever thought of getting into an independent consulting capacityโ€ฆ or maybe franchise news journaling? [Nov. 17, 2009]
  • Today, Quiznos (Rebecca Chamberlain, Help Desk Associate) writes back, to tell me that she’s passing on my email, and that someone else from the marketing team will get back to me.ย  Awesome.

If we’re keeping score, that’s Subway 1 and Quiznos 3ยฝ.ย  (The responses saying you’ll get a response are only worth ยฝ in my point system, OK?)

So there you have it.ย  Quiznos is awesome.ย  Subway is not.

What is “FO Marketing” though?

At any rate, please let me know what you think of the insanity… and where I should go from here.

 

 

 

The Quiznos Toasty Torpedoโ„ข and the diminutive hand model…


So, I recently wrote back to Quiznos at the suggestion of Jon on Twitter, and with the editing help of Dave once again. Jon has apparently been following the Subway saga along with a handful of other people… and thought that it may be an appropriate next step. I couldn’t agree more. In fact, I’ve had this thought myself, and if I remember correctly Jon had posted about it previously on Facebook or MySpace or Twitter or some social media site. Memory and my Googling skills fail me in finding that now, though.

I have high hopes on getting a well thought out response or two. I sent the message below to Mr. Jones, the same message to Mr. Bordeaux, and a slightly modified one to a few other email addresses that I managed to dig up. I enjoyed the candid reply from Mr. Jones before, although I was unable to get any further comment from Mr. Bordeaux or his team with whom he was going to share my email.

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Tue, Nov 17, 2009 at 10:07 AM
Subject: The Quiznos Toasty Torpedoโ„ข ads?
To: “Jones, Tony” <TJones2@quiznos.com>

Hello Mr. Jones,

I would like to thank you again for the response to my email last week regarding Subway’s lack of allergy awareness, cheese tessellation, appropriate responses to customer feedback, and poor decisions in general. I understand and have learned first hand that good communication is a key component to the Quiznos way of doing business. I also appreciate your expedited replies, and hope that you can gain something knowing how cavalier your competitor’s attitude is toward genuine customer concerns. I am glad to be a gauge of what you do at Quiznos, and I would like to hope that my feedback is valuable.

In sharing my recent adventures in email with some friends, I have noticed a theme that has come up in suggested queries for your fine establishment… and I must say that I have indeed wondered the same thing myself.

Are you using “little people” models for the toasty torpedoes ads, perhaps children or pygmies? I did get a turkey torpedo a while ago, and I did make a mental note that it seemed to be nothing more than a bread stick made into a sandwich. I thought that the toasty torpedo looked bigger in the ads… but I didn’t quite connect why until recently.

A quick Google image search led me to this photo, perfect for a reference for our purposes…

File?id=dfj6n44r_6fcvsjhd8_b

I’m sure you can also see it now that I’ve pointed it out. I, my friend, cannot un-see it. There is no way that the hand in the above graphic is correctly proportioned to the Toasty TORPEDOโ„ข. I’m actually tempted to go get another one in an attempt to re-create this photo to see how accurate it may be. I can guarantee though, that if I did in fact hold a toasty torpedo like that, that it would most certainly fall apart. Mine lasted for about a bite and a half before it fell apart.

In Googling, I found multiple odd references to this ad campaign. Does Quiznos make any official statements to counter these goofy bloggers? I found one guy that thinks it looks like a cigarette ad. One guy seems to have a Freudian problem and these people seem to think that one commercial purposely compares your torpedos to a cup of human excrement. Okay, I have to give them that one. I mean… you did hear of 2 Girls, 1 Cup right? I’d find it and link to it, but some may find that offensive/distasteful and I’m sure you know how to use search engines. These people even seem to come to the same conclusion as I have toward the end of their blog… as well as a commenter on this blog.

I understand that all advertising is not one hundred percent factual, and that things tend to be exaggerated, but I really find this image rather misleading. While I understand that I’m not going to walk into a Quiznos any time soon and find a HAL 9000’s creepy sexually suggestive oven cousin, two gorgeous scantily clad women eating a sub rather suggestively, two naked rednecks in a tub of water over a campfire, a baby with the voice of a grown man, anyone suckling on any wolf teats, or even genetic mutations with Latino accents and tiny guitars floating in the air singing praise of your sandwiches… I feel that you owe some level of honesty to the customer.

While the other ads are easily discernible as attention grabbing goofiness, this one seems rather straight forward at first — yet dishonest upon further inspection.

I would love to hear your thoughts on the matter as well as the thoughts of any other marketing people or regional managers in the Quiznos family.

If I didn’t feel that I was already taking up too much of your time, I wouldn’t mind getting into a discussion on the violent phallic imagery that the shape and name of these subs not-so-subliminally suggest. I mean, really? Torpedo? Bullet? How many feminists have already written to discuss this? I feel that this topic is a less pressing issue though, to be saved for another day.

Torpedoes away!
-Eric

If you feel the need for a background to any of this, this is where it all started, and how it played out:

That’s my initial message, Subway’s official non-response response, me sending it to Quiznos for comment and getting one, and finally a response from Subway telling me that someone else will respond… which as of yet, has not happened.

…All of which leads us to this posting.