Qwikster is quite possibly the dumbest idea ever.


Image representing Reed Hastings as depicted i...

Reed Hastings is Absolutely Insane

Not only is it a dumb name, but separating the two services is ridiculous.  It had to be the answer to the question “What’s the worst possible thing we could do for business right now?”

Sorry.  I’m getting ahead of myself.  We all heard about Netflix recently separating their streaming and DVD services into two categories.  I thought I was in the minority, & while slightly tweaked at the price hike… kept with the two now individual plans.  I mean, I like access to the latest movies which are only available on DVD/Blu-ray.  I also like being able to go watch some older films in an instant without any planning whatsoever, and the cool TV shows available like the BBC’s Robin Hood that I would have normally never seen.

I’m sure there are people out there who think the streaming plan is useless, have no idea what Blu-ray is, and just want their DVD’s.  I’m sure there are people who want streaming movies… and probably can’t fathom why anyone would want physical media mailed to them.

I’m guessing that the same people who need a shelf full of 30 different kinds of peanut butter or an entire aisle full of bread varieties at the grocery store like to have options.  We also like things that help us get organized.

Having an online queue of movies that I’d like to watch is pretty cool.  Knowing that the same movie is available for streaming is also pretty cool.  The lack of this will be the opposite of cool, and I don’t understand how Netflix doesn’t see this.

This is also one of the strangest emails ever…

From: “Reed Hastings, Co-Founder and CEO of Netflix” <info@netflix.com>
To: me@my.email.address
Sent: Monday, September 19, 2011 3:25 AM
Subject: An Explanation and Some Reflections

Dear Eric,

I messed up. I owe you an explanation.

It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming and the price changes. That was certainly not our intent, and I offer my sincere apology. Let me explain what we are doing.

For the past five years, my greatest fear at Netflix has been that we wouldn’t make the leap from success in DVDs to success in streaming. Most companies that are great at something – like AOL dialup or Borders bookstores – do not become great at new things people want (streaming for us). So we moved quickly into streaming, but I should have personally given you a full explanation of why we are splitting the services and thereby increasing prices. It wouldn’t have changed the price increase, but it would have been the right thing to do.

So here is what we are doing and why.

Many members love our DVD service, as I do, because nearly every movie ever made is published on DVD. DVD is a great option for those who want the huge and comprehensive selection of movies.

I also love our streaming service because it is integrated into my TV, and I can watch anytime I want. The benefits of our streaming service are really quite different from the benefits of DVD by mail. We need to focus on rapid improvement as streaming technology and the market evolves, without maintaining compatibility with our DVD by mail service.

So we realized that streaming and DVD by mail are really becoming two different businesses, with very different cost structures, that need to be marketed differently, and we need to let each grow and operate independently.

It’s hard to write this after over 10 years of mailing DVDs with pride, but we think it is necessary: In a few weeks, we will rename our DVD by mail service to “Qwikster”. We chose the name Qwikster because it refers to quick delivery. We will keep the name “Netflix” for streaming.

Qwikster will be the same website and DVD service that everyone is used to. It is just a new name, and DVD members will go to qwikster.com to access their DVD queues and choose movies. One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games. Members have been asking for video games for many years, but now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow. A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated.

There are no pricing changes (we’re done with that!). If you subscribe to both services you will have two entries on your credit card statement, one for Qwikster and one for Netflix. The total will be the same as your current charges. We will let you know in a few weeks when the Qwikster.com website is up and ready.

For me the Netflix red envelope has always been a source of joy. The new envelope is still that lovely red, but now it will have a Qwikster logo. I know that logo will grow on me over time, but still, it is hard. I imagine it will be similar for many of you.

I want to acknowledge and thank you for sticking with us, and to apologize again to those members, both current and former, who felt we treated them thoughtlessly.

Both the Qwikster and Netflix teams will work hard to regain your trust. We know it will not be overnight. Actions speak louder than words. But words help people to understand actions.

Respectfully yours,

-Reed Hastings, Co-Founder and CEO, Netflix

p.s. I have a slightly longer explanation along with a video posted on our blog, where you can also post comments.

This message was mailed to [me] by Netflix.
SRC: 1578.0.US.en-US
Use of the Netflix service and website constitutes acceptance of our Terms of Use and Privacy Policy.
(c) 2011 Netflix, Inc. 100 Winchester Circle, Los Gatos, CA 95032, U.S.A.

This is Charlie Sheen level insanity here.  This may be even Gary Busey level crazy.  (By the way, why is he in those creepy local Kia commercials?) 

This long-form is even crazier: An Explanation and Some Reflections …along with this.

I’m going to go out on a limb and say that none of your customers think this is a good idea.  Let me break it down for you:

  • The price increase for the base plan was dumb.  You realize that now.  Why not fix that?
  • A streaming-only service would be awesome… IF THERE WAS MORE CONTENT.
    • Streaming newer movies would obviously be the biggest draw.  Work out that licensing.  I know it’s not simple.  Figure it out.
    • Streaming more content & more current movies would make me buy new hardware.  Currently we stream Netflix through the Wii.  If I could get more new movies… I’d upgrade to a Bluray player that does streaming at a better quality or something like the Roku 2 player.
    • Old movies that are part of a series… only some are available.  You can stream The Wrath of Kahn but not the entire Star Trek series?  Dumb.
    • Special episodes/bonus content of DVD’s not available for streaming.  A minor annoyance, but still… Dumb.
  • I don’t want two distinct services where there was once one all-encompassing service.
    • One site to manage two queues is quite convenient.
    • I don’t want 2 separate charges for 2 separate services where there once was one.  I’m guessing no one else does either.
    • I don’t want to figure out for myself what’s available for streaming & what’s available on DVD.  Especially if I’m paying twice the price for the service.

Imagine going to your local pizza shop and they decide that they’re only going to do pizza because they do dough, sauce, & cheese really well.   If you want any toppings, subs, bread-sticks, drinks, or a salad… you need to go across the street and buy them.  Oh, now the place across the street sells wings too!  They have separate menus… but it’s just across the street, so no big deal, right?  Does this sound like a great idea, Reed Hastings?

Ridiculous.

[Woah – The Oatmeal read my mind!]

Your favorite pizza sucks, my favorite pizza rules! (Part 1)


Dare I say no food can be as unifying and polarizing as Pizza?  Generally, it’s the one thing most people like.  Need to feed a bunch of people quickly?  Kids birthday party?  Reward for good achievements?  Pizza party!  It’s the go-to feed a herd food.  Unless someone’s lactose intolerant or has a food allergy to tomatoes or something…  I’ve never heard someone exclaim anything to the effect of “Free pizza?  Ew!  No thank you!”  I’ve heard a friend say “Pizza is like sex, there’s no such thing as bad pizza.”  I’m pretty sure he’s paraphrasing a comedian, but I have no idea who.  No matter where the sentiment lies on the corny scale, he’s right.  Most pizza is acceptable sustenance if not worthy of writing online reviews, letters to your mom, or several stanzas of poetry.

At the same time, a simple statement like “[So & So] makes the best pizza!” can make the most passive among us throw-down in an instant.  I’m pretty sure if Canada called up, and said “Hey United States, we have better pizza than you!” – there would be a full-scale invasion, and we’d soon have another big state.  (Maybe minus Quebec, the Queen Mum can keep that one.)  I’m guessing that unless you’re from Quebec or you for some reason hate pizza, you’re still with me, right?

Slices from SLICE

Slices from SLICE

Here’s the plan:  I’m going to tell you about my favorite pizza, and you’re going to tell me about your favorite pizza.  We’ll all try to remain calm.  When you’re wrong, I’ll tell you… so don’t be afraid.  This will probably be limited to Pittsburgh due to my geographical location.  So, if there’s pizza from somewhere else that you want to tell me about, you can… & I’ll assume you’re wrong until I go try it.  If the place is local (to me), even better.  I may go try it.

Side note – In case you’re new, I’m deathly allergic to shellfish (& mollusks). I’m not too excited to try pizza from places that offer shrimp, lobster, crab or any other kind of deadly sea-bugs as pizza toppings. I generally don’t feel “safe” when they can put their hands in one topping to put on someone else’s pie, then into my toppings without washing their hands… or to (even worse) perhaps drop some on my pie.

Sometimes you’re in the mood for different kinds of pizza.  It’s OK to like more than one.  Shocking, I know.  Here’s the beginning of my run-down on local pizza:

Aiello's Pizza on UrbanspoonAiello’s is up first, because well… they’re my favorite.  Their sauce is nothing short of perfection to my humble taste-buds.  It’s sweet but it doesn’t lose the flavor of the tomatoes.  I love pizza sauce that doesn’t have that bite that you get from tomato paste.  The dough is perfect doughey goodness, yet thin enough so it’s not like you’re eating a loaf of bread with pizza toppings.  Aiello’s is always clean, and it’s cool to watch ’em make the pies right there in front of you.  The seemingly gruff employees just are who they are.  They’re all nice guys.  They call my father-in-law “Anchovy Bobby” for his dedication as a customer and obviously now I guess… affection for anchovies.  Well, I did get yelled at by Joe once for being late to pickup a pizza.  I was fighting traffic down Forbes all the way from Oakland to Squirrel Hill.  But, he was concerned about pizza quality (and perhaps that he had been stiffed the cost of a pizza).

Mineo's Pizza House (Squirrel Hill) on UrbanspoonI guess if I’m talking Squirrel Hill and pizza, I have to mention the other guys.  I’ve had Mineo’s, but to be fair… it was only once.  I don’t see a reason to go back when Aiello’s is a few doors up the hill.  It was greasy, and they offer deathfish as a topping.  Boo, I say.  One thing you can’t argue is that they have just as devout a following as Aiello’s.  You’ll get lovers & haters on both sides of the issue.  I think it’s probably good for both businesses to have such a famed & heated rivalry.  (Legend goes that Joe worked at Mineo’s, then split to make his own name making pies his way.  Check out this article, this YouTube video, and this Facebook group for more.)

SLICE on Broadway on UrbanspoonI have found a new additional favorite closer to home in Dormont… SLICE on Broadway in Beechview is excellent.  Hoping my father-in-law’s ears aren’t burning, I’m going to go ahead and say that SLICE is every bit as good as Aiello’s.  Read the reviews on UrbanSpoon, Yelp, & Google.  All those people can’t be wrong, can they?  The guys that run the place seem really friendly, the place is clean, and easy to get to for me anyway.  Here again, it all comes down to the sauce.  The sauce here has a slightly sweet tinge to it… and it’s fantastic.  The proportion of the sauce is great too, there’s no cheese sliding off of this pie on the 1st bite.  The amount of toppings is respectful & not a “look how many toppings we can put on” kind of thing.  These guys really just know how to put together a great pie, and I can’t wait to work my way through the menu.  It’s also kind of cool to sit there & watch the T go by… even though I could also do the same thing from my front porch.  They get bonus points for having “The Big Salad” on their menu and for still being excellent the next day.

A'Pizza Badamo on UrbanspoonA'Pizza Badamo on UrbanspoonA’Pizza Badamo is another great nearby shop.  They, like SLICE, seem to have a “No B.S.” approach to making pizza.  Fresh ingredients, simple pies, done right, & value for the money.  I also need to work my way through this menu.  I’m anxious to try the Eggplant Parmesan sub.  The one & only thing that may give SLICE a slight edge (to me anyway) is the sauce.  A’Pizza Badamo’s sauce has a little more savory flavor than sweetness.  Like I said, I like sweet sauce.  Then again, I think I’m going to have to try many many more pies from each place to decide who the champion is.  I hope to never be able to make up my mind.  These guys are also really a class act, the place is quaint, clean, and a relaxing place to hang out.

Well, those are my favorites (& one not-so favorite, I guess)… and it’s a lot to take in right now.  Perhaps I’ll have to make this a series of posts.  I could do a post just about the pizza shops in & around Dormont.  It’s an almost endless list.

At any rate, before I continue my pizza tirade… let the comments begin!  Where are your favorites?

Fresh Meat: Omawarisan Delivers (via blogdramedy)


Check this post out, and RECOGNIZE the pizza delivery dude.

He takes pride in his service.

Fresh Meat: Omawarisan Delivers I have a tasty snack for you today on Fresh Meat. The great Omawarisan, creator and lone writer of Blurt, agreed to do a guest post for Blogdramedy. Color me beside myself! Now there’s two of me. One’s in yellow crayon but whatever. I told you I was excited. He blurts stuff. Funny stuff. Need proof? Here we go! —– A Tribute To The Pizza Guy I hav … Read More

via blogdramedy

Your attendance is required.


Sun. 08/14 @ The Fallout Shelter:

☢ Ernie and the Berts
☢ Hopeless Otis
☢ The Awful Waffles

$5 / 21+ / 9:00pm

Click the link for details & links to the venue & other bands.

Sun.08/14 @ The Fallout Shelter - Ernie and the Berts/Hopeless Otis/The Awful Waffles - $5/21+/9:00pm Beat the heat, not your meat!  Hang out in the cool relaxing not-humid soothing basement of Sheffield Lanes… a little place we like to call the Fallout Shelter.  Well, they called it that, so that’s why we call it that.  We didn’t name it.  Although, it is a pretty good name.  For some reason, they like us there, and keep letting us come back.  Randy just may be a little insane.  That’s OK, I think we are too.  At any rate, they have good drink … Read More

via Ernie and the Berts

W(aL)D Maze & Letter for Pizza Hut…


Dave made me do it.  I’ve been messing with Pizza Hut for a long time… but it’s actually become a serious quest.  I’ve been drawing mazes lately for some reason.  Dave sparked this recent fit of madness with one innocent comment on the last maze;

You should make the START a Pizza Hut and the end a toilet.

Why not? I ask myself.  I took it a step further, and crafted this for my pie-making pals…

Pizza Hut Maze

A letter within a maze, for my pals at Pizza Hut.

Let’s hope this gets someone’s attention, and I finally get a decent reply.  Now, to dig up all those addresses again.  I guess I’ll have to include something with my return address.  I forgot to work that into my letter-maze.

As with all my mazes, if you feel compelled to complete one… please email me a completed maze & I’ll post it here!  (Click the one above for a larger version.)

 

Taco Bell has purchased my gratitude!


I got a letter in the mail today from Taco Bell.  You may be familiar with my emails to them concerning the death-filled tacos that they were recently peddling.  This is perhaps the best reply I’ve ever received to any of my either serious or goofy letters to any company.

I’ll dispense with the usual long-winded introduction and get right to it…

Letter form Taco Bell about Shrimp Tacos and Taco Bell Bucks!

You can see that along with the letter, I received five $5 Taco Bell Bucks certificates. That’s $25 in death-free Taco Bell food. That’s got to be the coolest thing I’ve ever received besides my T-shirt from Turner’s.  I’m not sure if they’re buying me off, rewarding me, if they make so much profit per item that it really doesn’t matter if they give this much away for free, or what.  This almost makes me want to write back to Pillsbury/Totino’s and make them feel ashamed for sending me three 35¢ coupons.  In fact, I may add that to the list.

The best, and I mean absolute best thing about this letter is that they’re forwarding my request to Pizza Hut.  Wow.  I trust you’ve seen my unanswered letters?  I can’t even express how hilarious and ridiculous and absolutely gratifying that is.


Death Taco


Death Taco. No, that’s not the coolest new metal or grindcore band, although maybe it should be.  It’s what I’m (of course) calling the newest Taco Bell menu item.  I have had some inquires as to why I hadn’t mentioned it yet.

Well, I did make a faint mention via Facebook or Twitter a while ago, but had declined to rant here as I’ve been relentlessly trying to contact Taco Bell.  You know how successful webforms are, so of course I got no answer from that, then I fished around for email addresses to send a full email, bugged them via Twitter for an address, and even posted an Ask Yahoo! question.  Out of nowhere, I finally received a reply, and I have no idea if it was in reply to the webform, my emails to random Yum! Brands and Taco Bell email addresses, or some other forum.

I’d like to share my original messages with you.  First the one via webform:

Hola, mis amigos de Titan Taco! Firstly, this isn’t about an incident at a specific Taco Bell, but the form didn’t allow room for general inquiries. I’d like to express my disappointment with a commercial that I saw advertising new shrimp tacos. Well, I guess my disappointment is not with the commercial, but with the product… and the main ingredient.  I don’t think I can express my thoughts in a box with a mere 500-character limit. Do you have an actual email address where I can contact someone?

…And this was to some email addresses that I found after some Googling.

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Mon, Mar 8, 2010 at 4:11 PM
Subject: Taco Fail
To: webmaster@tacobell.com (and a bunch of other addresses)

Hola, mis amigos de Titan Taco!

I’d like to express my disappointment with a commercial that I saw advertising new shrimp tacos. Well, I guess my disappointment is not with the commercial, but with the product… and the main ingredient.

I have a severe shellfish allergy, and Taco Bell has been a shellfish-free dining safe haven for me for years.  It’s one of the few places where I never had to worry about shrimp, crab, lobster, oysters, etc. ending up in my food, or worse yet… crossing paths in the kitchen somewhere.

I will sadly have to cross Taco Bell off of my list of places to dine… but I’d like you to know that there are many of us out here with severe shellfish allergies who have an increasingly difficult time finding safe places to dine out.  Fast food joints have long been a safe-haven for those of us with a shellfish allergy… as most fine dining and now even chain family style restaurants have several shellfish dishes prepared on multiple kitchen surfaces.  Formerly, as long as I stayed away from Long John Silver’s, I was OK.  Taco Bell, KFC, McDonald’s, Burger King, Wendy’s, Chick-fil-A, …were all safe places.

I guess I’ll now have to get my quick Mexican fix at Qdoba or Chipotle.

If you’d like to know what it’s like to dine out with a shellfish allergy, please read this blog post.

Here’s an excerpt…

If you know me in person, have dined out with me, or have ready any of my lunacy online… you most likely know what I have a severe shellfish allergy.  What does that mean exactly?  Well, it means that I can’t eat any shellfish, or I go into anaphylactic shock.  Not only can I not eat the shellfish (that’s crustaceans & molluscs including but not limited to ,shrimp, prawns, lobster, crab, crayfish, oysters, mussels, clams, scallops, octopi, squid, snails, and probably even scorpions and pill bugs), but I can’t eat any food that comes into contact with it.  That means, if you cook shrimp on the grill, take it off, and put my steak on  without washing the surface, it’s the same as me eating the shrimp.

I certainly can’t expect the restaurant to clean the grill in between every meal, as that’s certainly not productive on their end… I just usually try to see where the shellfish is prepared, and eat from another cooking surface.  That seems easy enough, right?

I get that it’s my responsibility.  Yes, I’ve had an epi pen.  But I’d really love to not ever have the need to use one.  I’ve even considered getting Allergy Cards, but they seem a little pretentious or something… like my verbal reminder isn’t enough.

Well, getting me in to a place with shellfish is an issue in itself.  Why?  Well in with the aforementioned cooking surface issue…

I hope that this helps explain what people like me go through, and I hope that you re-consider selling death-filled tacos!

Running from the border,

-Eric

And, this is the reply, although I’m not sure if it’s the reply to one of the above messages, or in poking around on Twitter:

From: Poetsch, Rob (Public Relations) <Rob.Poetsch@yum.com>
Date: Wed, Mar 31, 2010 at 7:30 PM
Subject: Pacific Shrimp Taco Inquiry
To: “world.and.lunar.domination@gmail.com” <world.and.lunar.domination@gmail.com>
Cc: “Hunsaker, Brittany (Contractor)” <Brittany.Hunsaker@yum.com>

Dear Eric,

Thank you for taking the time to contact us about Shellfish allergens concerning our new Pacific Shrimp Tacos.  We want you to know that we take these matters very seriously and that the business of our customers is our top priority.  We value loyal customers such as yourself and would like to take the opportunity to win your business back.

To ,  to our customers who might have Shellfish allergens, we have displayed information at multiple locations in our fish.  These include Shrimp allergen signs that are placed on our window and door clings as well as in our ads where orders are taken.  While the Pacific Shrimp Tacos are offered for a limited time only, all Taco Bell employees have been trained and certified to not have any food products come in contact with Fish and Shellfish during cooking and/or serving.

We would like to send you some Taco Bell Bucks as a token of our thanks, so please email me back with your mailing address.  We hope you will continue to “Think Outside the Bun” at Taco Bell, and appreciate you taking the time to write to us.

Sincerely,
Rob Poetsch
Taco Bell Public Relations

Rob Poetsch
Taco Bell Corp.
One Glen Bell Way
Irvine, CA 92618
O: 949-863-3915
F: 949-863-2252
rob.poetsch@tacobell.com

Of course, I needed to reply:

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Thu, Apr 1, 2010 at 5:15 PM
Subject: Re: Pacific Shrimp Taco Inquiry
To: “Poetsch, Rob (Public Relations)” <Rob.Poetsch@yum.com>
Cc: “Hunsaker, Brittany (Contractor)” <Brittany.Hunsaker@yum.com>

Hello Rob,

Thank you for the reply!  I was beginning to wonder if Taco Bell has a stand on the issue.  While I am pleased to hear about the allergen warning signs along with the employee training and certification, I must say that I still have some reservations about safety.  I am relieved to hear that the shrimp tacos are available for a limited time only.

It is great that you take responsibility in posting signs about allergy warnings.  Your fellow Yum! Brands organization, Pizza Hut, ought to take note.  They display allergen information on their website, noting that the pizza sauce may come into contact with shellfish… but there’s no shellfish on the menu.  When I asked where the contamination may occur (e.g. in the processing/canning facility?) they were unable (or I sadly suspect unwilling) to provide a detailed response.

Back to the subject of Taco Bell… the giant window-clings showing what I’m sure to many is a succulent appetizing piece of shrimp spilling out of a lovely soft taco shell looks to me like a giant Mr. Yuck sticker or the old-time skull & cross-bones “poison” logo that you’d see in cartoons.  They serve as an effective if not spine-chilling reminder as to the presence of shellfish allergens on the premises.  They would also kick my survival instincts into gear, not even letting me enter the presence.  Seriously.  I would wager that right now, it would be pretty difficult to physically get me into a Taco Bell restaurant. My Eustachian tubes are starting to itch just thinking about it.  I realize that this is also a highly personal mental health issue, but one that ought not be taken lightly, as it’s grounded in a very real fear.

Recently I read the blog of a man who almost died when he ordered a vegetarian Indian potato curry dish that he was assured was safe.  Apparently the dish was flavored with a shrimp brine… which ought to be disturbing to vegetarians, vegans, kosher folks, and people with shellfish allergies.  This is alarming to say the least.  I realize that simple cross-contamination may not seem as serious as flavoring an entire dish with shrimp-juice, but I can assure you that it is indeed just as deadly.  Our friends with wheat/gluten and peanut allergies seem to get a lot of attention lately, hopefully it will spill over to the rest of us with the “big 8” and those who aren’t even covered by that umbrella.

Have you taken the allergen training, or do you know what’s involved?  I am finding it hard to tactfully express my concerns about the way that the message was conveyed to Taco Bell employees and the actual willingness of the employees to understand and comply.  We’ve all watched training videos on various subjects and rolled our eyes, promptly taken pamphlets and placed them in the trash, or been angered when someone who doesn’t do our job gives us a new or added process that we must adhere to when we’re sure that the person suggesting the changes has never been in our shoes.

While I mean no disrespect to Taco Bell or any fast food restaurant, have you been to a Taco Bell lately?  Sometimes I am concerned about the personal hygiene and motivation of the employees let alone the cleanliness and efficiency of the kitchen.  Sadly, the low quality and poor service of fast food establishments has become a passively accepted facet of 21st Century life in the United States.  For evidence, I give you the term “McJob“.

I have a theory that for so long now, it has been expressed to kids everywhere to get higher education so you don’t end up as a laborer, janitor, or fast food employee… that fast food jobs have garnered such a negative connotation, the only people left willing to take the jobs are the highly unmotivated individuals, people with no other options, or people using the part time jobs for extra cash with no real pride in their work since there’s no real fear of losing the job or striving to move up the chain of command.

I would invite you to imagine that in the Taco Bell kitchen where you are about to dine there are the standard (and innovative!) sour cream and cheese caulking-gun looking dispensers all loaded on the food preparation area… along side a caulking-gun-looking dispenser filled with a highly toxic pest-control chemical that looks interestingly enough like cheese or sour cream.  Would you still feel safe in eating there?  Sure.  The employees can read.  Sure, they know the difference.  Are they ever rushed in a fast food kitchen?  Do mistakes ever happen?  Of course.  I’m guessing you would at least think twice or watch closely before you dine.

I understand that this scenario is preposterous because I would hope that some sort of federal regulations would forbid any toxic chemicals from being stored in a food preparation area.  No such federal regulations exist for people like me, although Massachusetts is moving forward with this type of thing.

While I trust that your training an certification was put forth with the best of intentions, you must understand that I question its implementation, practicality, and how it’s received and practiced by what amounts to be the first line of contact with your customers… the Taco Bell team member.  What exactly does the certification say?  Does each employee have it, or does a certification apply to an entire restaurant or shift?

I challenge you to quiz the workers at Taco Bells in various locations… inner city, suburbs, malls, and the combo units, and see how much the workers really know about cross-contamination and allergy issues and how they’re observed in a Taco Bell kitchen.  (Hopefully, they fare better than Subway employees.)

All that said, I appreciate and applaud the considerable thought and effort that has already gone into allergen awareness.  Spreading knowledge is the first step.  Did you know that May 9th-15th 2002 is the thirteenth annual Food Allergy Awareness Week?  Now is the time to act and inform, my friend!

I would certainly appreciate some Taco Bell Bucks, if you’ll understand that I may hold on to them until well after the current Pacific Shrimp Taco promotion is over. (Pending reviews, it may not last all that long, eh?) Taco Bell had previously been a shellfish-free Mexican-ish fast food haven for me for many many years.  I can’t tell you how many tacos I ate at the mall nearby to where I grew up when I was a teenager.  A dollar went much further at Taco Bell than it did at McDonald’s, Burger King or anywhere else in the food court.

My address is…

Eric Aixelsyd
XXXXXXXXXXXXXXXXXXX
Pittsburgh, PA  XXXXX-XXXX

I would like to thank you once again for your time and the thoughtful informative reply.  I look forward to perhaps what may be a continued dialog about allergy awareness issues in the fast food industry, and more specifically relating to Taco Bell and other Yum! Brands.

-Eric

Wow, do I hope they write back.

My $1.05 Pillsbury Research Grant Has Arrived!


35¢ OFF

So, you did read my initial letter about Totino’s and the follow-up correspondence, right?  Well, needless to say, my research grant is a little smaller than expected.  Some “cents off” apparently means just that.

I got 3 of these bad boys, entitling me to a whole 35¢ off of one Totino’s product.  One dollar and five cents off of three Totino’s products?  I’m sure I get more than that when I use my Giant Eagle Advantage Card & get them on a regular sale.  Maybe Giant Eagle will double these since they’re less than a dollar…  So I’ll be getting $2.10 worth of free pizza rolls.    I wonder what the regular price is?

Pizza Rolls on Sale at Giant Eagle!

Right now, Giant Eagle has Totino’s Pizza Rolls on sale… 3 boxes for $8.  They say they’re normally 3 for $10.  So… About 40 rolls in the 19.8 oz. bag, 35¢ would get me 4 pizza rolls?  And, I’d only be able to use one coupon with this special, as the Giant Eagle website states that you must buy 3 bags in order to get the $2 off, and the back of the coupon states that no other coupon is to be used with this coupon.  Does the sale act as a coupon?  If not, I could still only use the one coupon at a time… so out of 120 pizza rolls, a whopping 4 would be free?

Perhaps this was a karmic slap in the face?  Maybe a well-deserved one.  You’d think they would simply either not offer any coupons at all… or offer some coupons that are actually worth something… like a BOGO or at least a dollar off.  Perhaps they’re just cheap, or this is all they’re authorized to give out?  It cost them 38¢ to mail me the damn coupons!  That would have been 4 or 5 more free pizza rolls had they emailed me some coupons.  Maybe they know I’m goofing on them.

The letter accompanying the coupons is quite amusing…

Letter from Tracy Boyd @ General Mills

HA HA!  I'm using the internet!

When I see someone write “the internet”, I always think of the guy to the right.  I have no idea why.  I just do.  It sounds archaic written down like that.  THE INTERNET!  HA!  HA!

Not sure where to go from here.  Do I write back, and ask for more research funding?  Do I ask to talk to someone else who may be able to offer more money?  Do I write to completely unrelated organizations and as for research grants?  Has anyone reading this ever applied for a grant?  Should I include a research proposal?  Maybe I should just write back, super-excited about the $1.05, saying what a generous gift it is.  Maybe I should ask to speak directly to General Mills or Totino himself?  Heh.  I feel confident in turning this up a notch.

Also… research will definitely go forward.  I will need some time to assemble my team (although, I think I already know who’s in), procure the test product, and schedule a date for the study.

Stay tuned, loyal subjects!

®

A one time good will gesture from Pillsbury!


Pillsbury Pizza Rolls BoyNot too long ago, I wrote to the maker’s of Totino’s Pizza Rolls (which I soon discovered was Pillsbury/General Mills) to ask about microwave cooking times for quantities of more than the reccommended 6 at a time.  The answer seemed to be pretty vague, as most corporate replies are.  Of course, I was determined to ask further questions — goaded onward by many of you here and on other places around the ‘net.  Here’s where I’d like to share my reply to them, and of course their latest response.  Thanks to Dave again for the editing help here!

from ERiC AiXeLsyD world.and.lunar.domination@gmail.com
to Corporate.Response@genmills.com; Pillsbury@emails.pillsbury.com
date Tue, Mar 2, 2010 at 2:39 PM
subject Re: Your Response From “Pillsbury” – 2010/02/12-0715 XTB
mailed-by gmail.com

Hello Ms. Boyd,

Thank you for the quick and thorough response!  (Apologies if the “Ms.” should be a “Mr.”, I know the name Tracy can go either way!) In reading your response, I have a few more questions, and perhaps a proposal for your consideration.  I do enjoy the quickness/convenience of cooking in the microwave versus using a conventional oven.  Perhaps I should learn to use the toaster oven as a compromise?

The first thought brought to mind was that perhaps I may be doing something wrong.  The instructions say to arrange the rolls in a circle on a plate.  Would this be “in a circle” like spokes of a wheel, or “in a circle” like covered wagons circling around weary travelers?  I haven’t ever really put much thought into it until now, thinking I may perhaps be doing it wrong as there is no picture on the box to illustrate.

I’m somewhat confused as to the 8 pizza rolls for 45 seconds, as the recommended time for 6 rolls is (I believe) 55 seconds.  Typically, I go for 1:05 so that the middle isn’t still cold.  I’m also aware that all microwaves are different, and may vary, so I accept that my microwave is behind the curve, if you will.  I will have to try 8 rolls at a time, and may even venture into as of yet uncharted 10 or 12 roll at a time territory.  I know this may be a cavalier attitude, but it’s just how I roll.  (Pun intended.)  I will take into consideration that it has been “highly suggested” that I cook more than 8 in a conventional oven.

Along these same lines, I’m fascinated that no more than 8 rolls at a time have been put into the microwave at once in your test kitchens.  Is this really the case, or have trials involving more than 8 rolls at a time manifested disastrous results?  Is there some sort of moratorium on adventurous cooking?  I know that if I had access to a bunch of pizza rolls, and a bunch of microwave ovens… I’d feel it was my duty to push past the ambit of acceptability into the realm of ridiculousness.

I have bounced my ideas off of a few like-minded individuals, and we are prepared to do a public service by testing Totino’s pizza rolls in varying quantities, cooking times, and microwave ovens while making video and statistical documentation of the results.  I have safety goggles, a food thermometer, hot pads, a video camera on loan, and, obviously, a microwave oven.  The only thing that we require now would be copious amounts of pizza rolls.

While I’m guessing that you’re not officially able to get behind such a study, would you be able to provide coupons for the pizza rolls, or perhaps donate them altogether?  Certainly the prospect of someone embarking upon new microwave cooking frontiers would be exciting not only to you, but to the scientists/chefs/technicians in your test kitchens.  We would, of course, be more than happy to share all of our results, which you in turn would be able to use (or ignore) at your discretion.

I would like to thank you for your time and continued correspondence.  I truly appreciate the fact that Pillsbury/General Mills takes the time to respond to its consumers’ web inquiries with real emails from real people.

Respectfully Yours,
-Eric Aixelsyd

I thought that was a pretty straight-forward email with some easily answered questions & an interesting proposal.  Apparently I crossed the ridiculousness line for Ms./Mr./Mrs. Boyd, though.  I don’t know why, but I read the following response with the “not amused” tone.

from Corporate.Response@genmills.com
to world.and.lunar.domination@gmail.com
date Tue, Mar 2, 2010 at 6:47 PM
subject Your Response From “Pillsbury” – 2010/03/02-5183 XTB
mailed-by genmills.com

Hello Mr. Aixelsyd:

Thank you for contacting Pillsbury with your inquiry.

In regards to your question, we have not tested for more than 8 pizza rolls at a time.

If you wish to try this, it would be at your discretion. Please note that when adding more products into a microwave to cook ( ie 16 pizza rolls instead of 8 ) and trying to adjust the cooking temperature will not harm the safety of the product, but may change the quality, such as hardening of the crust or uneven cooking, etc.

As a one time good will gesture, we will send some cents off certificates in which you should receive within 20 business days.

We hope you find this information helpful. Please let us know if we can help you again.

Thank you,

Tracy Boyd
Customer Care Specialist

Coupons!  Nice.  This will be a long 20 business days.  I can’t believe that they’re actually sending coupons.  I wonder what the amount will be?  I have to do the testing now.  I have officially gone past the point of no return.  I must complete this absurd task… and I must do it right the first time.  I’m assuming that “one time good will gesture” means that they’ve had enough of my shenanigans.

So, they definitely have not tested more than 8 at a time in the microwave.  Why?  I know I would.  You know you would.  Hopefully, with the help of my esteemed colleagues, we will remedy this situation.  The world will know the limits of pizza rolls in the microwave.

Interestingly, my question about pizza roll circle placement went wholly ignored, as did the more personal inquisition as to Tracy’s gender.  Not that the second one matters, but perhaps it iw what pushed the button.  The circle question was quite important, though.  I’m surprised that there’s no drawing on the box/bag.  There are certainly illustrations out there for much more obvious sets of directions.

I can only imagine what went through his/her head as she read the “wagon wheels” line.  Ha ha ha.

So, this leaves us wondering…

  • How did they know that safety would not be an issue but the quality would degrade if they didn’t do any testing past the magic 8?
  • Seriously, now… Does “in a circle” mean like spokes of a wheel, or like circling covered wagons?
  • Is Tracy a man or a woman?

Luckily, Tracy said “Please let us know if we can help you again.”  I believe that we do again need some help.  Is another reply in order here, or do we just save it for inclusion with our test results?

Perhaps I’ll ave to include this too…

arrange the rolls in a circle on a plate

"arrange the rolls in a circle on a plate"

I can’t wait to hear your thoughts.


Entirely unrelated, just for fun…

A barrage of emails from Pizza Hut


After getting no response to my last message, I decided to try again.  I re-sent the message, this time to a bunch of email addresses that I obtained upon a quick Google search or two, and added this little forward…

Hello,

Recently, I’ve been trying to obtain some more specific allergen information on some Pizza Hut products to no avail. I’ve sent the message(s) below, and as of yet haven’t had a real reply. Are you able to help pass this along to an individual who would be able to provide answers in writing, or even better yet… provide some answers yourself?

I thank you in advance for your time & help!

-Eric

Oh boy, did that work.  Mr. Williams’ latest message almost made me title this blog “Pissy Hut”, but I eventually decided against it.  Perhaps I’m reading too much into it… it is nearly impossible to pick up inflection via email.  I’ll let you make your own inferences.

from Williams, Corey Corey.Williams@yum.com
to “world.and.lunar.domination@gmail.com”
date Mon, Feb 22, 2010 at 5:55 PM
subject RE: Pizza Hut Customer Service
mailed-by yum.com

Mr. Aixelsyd-

We’ve provided you all the information we have available regarding your inquiry. If you’d like to discuss further, please provide your phone number and a customer support representative will contact you. Otherwise, we’ll consider your question resolved. Additionally, correspondences sent to multiple e-mail addresses at Pizza Hut can actually slow us down in responding to you. Please send your messages directly to me so that we may best address your concerns.

Thank you,
Corey Williams
Customer Service
Pizza Hut

Passive aggressive emails?  I’m guessing “correspondences sent to multiple e-mail addresses at Pizza Hut” is the only thing that prompted a response this time.  Again, my concerns were clearly laid out in my original response, and re-forwarded and included in its entirety with the last message.  They have yet to be addressed.

This is where we begin passing the buck.

Below, Ed is agreeable to some sort of feedback, and wishes to remain in the loop, but is clearly unable to answer any of my inquiries with any sort of direct response.  I’m guessing this cross-contamination stuff is just not common knowledge within the Pizza Hut organization.  He signed his name in large bold text.  There’s no point to pointing that out I guess, I just found it interesting.

from Ed Holt edholt@aurorahuts.com
to ERiC AiXeLsyD
date Tue, Feb 23, 2010 at 4:28 PM
subject RE: Pizza Hut Customer Service
mailed-by Ed.

Mr. Aixelsyd,

Your questions have been elevated to Pizza Hut Inc. With your very specific requests, they are best capable of providing the information requested and have committed to assisting you.

I am the best contact locally and will continue to be in the communication loop. I have asked for an update to your request.

Ed

Next, Susan offers a solution, and says that she forwarded the message to the appropriate parties.  The only problem is that I still have no contact information for those parties, and I sure hope it’s not Mr. Williams or Mr. Holt.

from Burton, Susan Susan.Burton@yum.com
to ERiC AiXeLsyD
date Wed, Feb 24, 2010 at 8:51 AM
subject RE: Pizza Hut Customer Service
mailed-by yum.com

Eric,

Unfortunately, I am the contact for KFC Franchising. I will forward your request to my counterpart in Pizza Hut hoping that she will be able to identify who would best answer your questions.

Thank you and have a great day!

Susan Burton
KFC Franchise Recruiting
KFC Franchise On Boarding

1900 Colonel Sanders Lane
Louisville, KY 40213
Office: 502-874-8201
Fax: 502-874-8848

What is “Franchise On Boarding”, I wonder?  Should there be a “-” in there?  As in getting someone on-board?  There is hope in her counterpart being a “she” that it’s definitely not Mr. Williams… so we may yet one day have a resolution to all of this madness.

Not even sure where or how I got the next email address, but it seems to be the one that holds the most promise.  Perhaps this is Ms. Burton’s Pizza Hut counterpart.  If so, is KFC the “evil” alternate universe?  I can only assume so, as Colonel Sanders has a goatee (and was never really a Colonel).

from Hiring Zone Candidate sites HZAdministrator@yum.com
to ERiC AiXeLsyD
date Wed, Feb 24, 2010 at 10:49 AM
subject RE: Pizza Hut Customer Service
mailed-by yum.com

Hi, Eric –

Thank you for your email. I am sorry that you’ve had so much trouble getting in touch with the right person to handle your inquiry. Unfortunately, I’m not that person either; however, I have forwarded your question to one of the brand leads for Pizza Hut as a way to get in touch with the person who has this information to answer your questions. If/when I hear anything back from them, I will let you know, unless they confirm that they will be getting in touch with you directly.

Thanks,
Amanda E. Herde
Hiring Zone System Administrator
Yum! Global Talent Management
100% Customer Mania … It Starts With Me!

Maybe it’s the positive attitude and non-condescending tone, maybe it’s the exclamation point, maybe it’s the bold + italics power punch, maybe it’s the “100% Customer Mania” tag-line… I want to believe our friend Amanda.  Global Talent Management sounds impressive… much more impressive than Area Coach or , Region Coach.  Perhaps we shall have some answers!

To recap, this is what I’m asking…

from ERiC AiXeLsyD
to Dave Kronenwetter
cc Ed Holt
date Thu, Feb 4, 2010 at 2:17 PM
subject Re: Pizza Hut Incident Eric Aixelsyd
mailed-by gmail.com

Thank you Mr. Kronenwetter,

You are, as of yet, the only representative from Pizza Hut or Yum! Brands that has answered my original query.  I applaud your dedication to service and customer satisfaction.  I used the contact form on the website, and acquired some email addresses from around the web when I discovered that was to no avail.

I am interested in the linked allergen information though.  I do have a severe shellfish allergy, and it concerns me that items with an “•” are notated with the ominous “products are prepared in common equipment and therefore may contain allergen” warning.

More interesting to me are the items marked…

  • SAUCES; All-Natural Pizza Sauce, All-Natural Sweet Pizza Sauce, All-Natural Old World Pizza Sauce
  • TUSCANI PASTAS; Lasagna, Chicken Alfredo, Meaty Marinara
  • APPETIZERS Served with dipping sauce; Breadsticks
  • WS Bone Out Wings; Garlic Parmesan
  • WS Crispy Bone In Wings; Garlic Parmesan
  • WS Traditional Wings; Garlic Parmesan

I see from the menu & nutritional info available online that there’s no shellfish available to order, so the “prepared in common equipment” line really really confuses me.  Am I to assume that the common equipment is in the manufacturing/processing/canning facility with the sauce?

Are the breadsticks & garlic Parmesan wings listed simply because they’re served with the sauce?  Are the wings breaded alongside shrimp at the factory?  Are the breadsticks marinated in butter beside lobster at the processing plant?

Are the pastas listed simply because they contain the sauce?  But then, there’s the Alfredo… which is a wholly different kind of sauce.  Are the noodles the culprit?  I must say that the whole thing has me befuddled.

Basically, you’re telling me that if I’m allergic to shellfish… I might want to avoid everything that contains pizza sauce …from a place called Pizza Hut?

Also, the text from the bottom may require a little clarification…

The allergen information displayed on this site is based on standard product formulations and is current as of March 2009. Variations may occur due to differences in suppliers, ingredient substitutions, recipe revisions, and/or product production at the restaurant.

Anchovies (Fish) are offered in many Pizza Hut restaurants. Shrimp (Shellfish) is offered in a very limited number of Pizza Hut restaurants. Customers with concerns should contact their restaurant directly to determine if these ingredients are handled in the restaurant.

Huh?  How is one to be made aware if there are different circumstances regarding  suppliers, ingredient substitutions, revisions, or product production?  I’ve never had a hostess seat me, list the specials, then divulge any information about new suppliers, possible substitutions, or about new preparation methods.  I’ve never seen it written on a dry-erase board inside the door, or in a menu insert.  How am I supposed to be sure that Pizza Hut isn’t going to inadvertently send me into Anaphylactic shock?

Does the second line about shrimp make all the above listed possible concerns no longer a concern… or is that in addition to already existing concerns?

Please, don’t take my questions as lashing out at you personally, but really… can you understand the frustration I have at learning of these menacing shellfish issues?  Certainly you can appreciate the humor of having to go to Pizza Hut only to avoid pizza sauce?  Perhaps the allergen information page needs updated and clarified?

I realize that I am sending a lot of questions your way at once.  I would like to thank you in advance for your time and I hope that you will give all of my concerns some serious contemplation, and perhaps pass it on to others at Pizza Hut or Yum! Brands for their additional input.

According to the Food Allergy & Anaphylaxis Alliance website, “Approximately 12 million Americans suffer from food allergy. Food-induced anaphylaxis is believed to cause 50,000 emergency room visits and about 150 deaths annually.”  I really don’t want to be one of those 150, or even one of the 50,000 any time soon… but I would like to be able to enjoy some fantastic pizza (without the aforementioned disastrous after-effects).

I look forward to your thoughts!

Inquisitively,
-Eric
world.and.lunar.domination@gmail.com

Yes, Mr. Williams, I have additional questions that have gone unanswered.  No, my issue is not resolved.  No, I do not wish to discuss this issue over the phone… as discussed in my original response to you.

I hope someone out there knows the answers to my questions!  At least we can amuse & confuse the companies responsible until I have a straight answer to this cross-contamination problem.