Arby’s Tries Again…


Tom Arnold | Arby's Oven MittToday there was a nice little squishy bubble pack in the mailbox when I got home.  It had my name on it and appeared to be from Arby’s again.  More neat stuff from Arby’s?  What could it be?  A hat?  A T-shirt?  An oven mitt that talks like Tom Arnold when you press a button?  (Actually, that would be pretty neat.)

Nope, this was a different kind of squishy.  I got a post card from a Cherelle Flowers at Arby’s HQ in Atlanta.  Cherelle apparently works in Arby’s Customer Relations but doesn’t communicate with Arby’s President Hala Moddelmog who just sent me an entire case of Bronco Berry Sauce.  In with the postcard where several leaking square packets of Bronco Berry Sauce:

Your recent feedback is greatly appreciated. | We hope your next visit to Arby's® exceeds your expectations. | Regards, | Cherelle Flowers | Arby's Customer Relations | Arby's It's GOOD MOOD FOOD™

It's a Bronco Berry Bloodbath!

I hope it wasn’t intentional.  It’s like a mini version of the horse-head scene in The Godfather.  I mean, the card is sort of impersonal, but the gesture is nice when the sentiment isn’t stained with blood red not-really-berry sauce.  It’s unsettling to open such a package.  It almost looks like a threat.

I’m guessing that given Arby’s’ track record, it’s not a threat and it’s yet another genuine attempt to keep a goofy customer happy.  I have no idea if this generated from their web contact form, or Twitter, or what.  I would have maybe liked a more personal letter (again like the incredible one from Ms. Moddlemog), and the United States Postal Service to have handled my package with more care.  Ha.  Handled my package.  But, I’ll settle for free stuff… even if there are only 2 unmolested packets.

I did notice it was addressed to me, and not Bronco Jalapeño.  I also noticed that these packets are rectangular… where the other ones are circles.  Clearly, there is more than one source for Bronco Berry Sauce.  Where is it my friends?  Can I find it?  Can I buy direct?  Can I get the recipe?

I need a job where I can reply to goofy emails all day, and send people cool free swag… or gooey free swag.

So, what do you think of this effort?  I have scored many awesome freebies, but I still don’t have jalapeño bites being served at Arby’s in Pittsburgh.  Is this a fail?  Do we still need a protest song?

Should I complain to the post office about this?

If you have no idea what’s going on, check out these posts:

  1. Arby’s :: Bronco Berry Sauce®
  2. OCCUPY ARBY’S
  3. You may call me… “Bronco Jalapeño”
  4. Conflicting Information from Arby’s… (Help Bronco Jalapeño write a song!)
  5. Bronco Jalapeño Rides Again!
  6. Bronco Scores Again!

In other news, I think I have an idea for a contest where the winner can get some Bronco Berry Sauce.  Stay tuned for details!

AskCensus | A response on the ACS from the US Census Bureau:


So, out of all the people that I asked about the American Community Survey, none are so relevant as the U.S. Census Bureau itself.  After all, they’re the ones who put it out.  While PA State Rep. John Maher’s response is insightful and amusing, and the Spencarian’s Benjamin Kirby offers a different perspective… only the Census Bureau can comment officially.  It took me slightly longer than their professed 2-day response time to get back to me, but I’m sure they have better things to do than respond to some goofy idiot with pseudonym and an email account.  Also to be fair, they did kind of address my concerns on the FAQ.  I was just a little more long-winded about it.

Well, without further adieu, here’s what they had to say…

– ☞⌨☜ –

from: AskCensus <askcensus@custhelp.com>
reply-to: AskCensus <askcensus@custhelp.com>
to: recrat.demopublican@gmail.com
date: Thu, Oct 28, 2010
subject: The American Community Survey? [Incident: 000000-000000]

Recently you requested personal assistance from our on-line support center. Below is a summary of your request and our response.

If this issue is not resolved to your satisfaction, you may reopen it within the next 0 days.

Thank you for allowing us to be of service to you.

To access your question from our support site, click here.

Subject
The American Community Survey?
Discussion Thread
Response (ACSO – SLH) 10/28/2010 16:21
Thank you for using the US Census Bureau’s Question & Answer Center.  

We appreciate your feedback regarding the U.S. Census Bureau’s American Community Survey. You make many valid points and in a world free of people too busy to respond we could easily get by with one mailing. As it is, our research has shown better response results from multiple mailings and reminder cards and for this program using multiple mailings to get someone to respond to the paper questionnaire is cheaper than obtaining the information by phone or personal visit.

As for the Internet response option we are in the development and testing phase for this application. The Director of the Census Bureau, Dr. Groves, supports this project not only for the ACS but also for the 2020 Census.

As for reducing the time burden on the American public, the director is dedicating resources to researching adminstrative/alternative sources for the information collected on the ACS and Census forms.

If you need more information or have further questions about the ACS, please call our Customer Services Center on 1 (800) 923-8282.

Question Reference #000000-000000
Escalation Level: 16 hours from created
Category Level 1: American Community Survey
Date Created: 10/20/2010 10:49
Last Updated: 10/28/2010 16:21
Status: Solved PII (Admin)
Cc:

[—000:000000:00000—]

– ☞⌨☜ –

Well, that was certainly bland, but at least they are looking to technological advances in the future.  I still see this statement as crazy: “…for this program using multiple mailings to get someone to respond to the paper questionnaire is cheaper than obtaining the information by phone or personal visit.”  I’d love to see that on paper.  (Or better yet, in an email.)

 

 

 

 

 

The Spencarian’s Benjamin Kirby | Thoughts on the ACS…


So, you ready my letter to anyone who would listen about the American Community Survey, right?  Hopefully you’ve also read the amusing reply from PA State Rep. John Maher.  Now we have the thoughts of political blogger, Benjamin Kirby of The Spencerian.  Through the magic of Google I happened upon his blog, saw that he liked answering political questions, and (of course) asked my question(s).  I got an excellent reply…

from: Benjamin Kirby <bkirby816@yahoo.com>
to: Recrat Demopublican <recrat.demopublican@gmail.com>
date: Thu, Oct 21, 2010
subject: Re: A POLITICAL QUESTION: The American Community Survey?

Hey, great letter, Recrat!  Really good.

I’ll try to answer it on the blog — you’ll have to forgive me if I don’t re-post the whole thing.  I’ll try to do your general concept justice, though.

Just as a quick answer, let me say that I think you’ll see huge changes in things like the ACS as well as the ten-year census over the next five to ten years.  We have Facebook, Twitter, and who knows what else in the future.  There is almost no reason to cut down a forest to do the ACS.

That said, I know some people who rely on the data the ACS provides, and it.  Is.  Critical.  It’s really important stuff, and it’s so important that people fill it out, that they’ll do whatever it takes to get their attention.  There’s the old marketing adage: tell them what you’re going to tell them, tell them, then tell them what you’ve told them.  And the only way the government can do that efficiently right now is through snail mail and paper.  Sounds weird, I know — but it’s true.

We’ll explore this more in the post in the next few days.

Thanks so much.

BJK

…and it was followed-up by a blog post:

Q & A: Answering a Question with a Question

I won’t re-post the whole thing here, but I would urge you to check out his blog, and post your comments there or here.

An excerpt…

First of all, let’s be totally fair to Recrat: he asked a great question.  The only problem with it was that it was in the neighborhood of, oh, around 1,250 words.  The highlights he asked about involved wasted resources in producing the U.S. Census Bureau’s American Community Survey in the area of money, time, energy, and paper.

Ha ha.  Sorry for being wordy, but…

Hello Pot...  ...Meet Kettle.

I guess it’s in all of us blog people.