Tag Archives: procedure

Guest Post: How to book your band.

Posted on by Standard 4

I’ve posted advice for existing and aspiring bands before, and I thought this email from a pro would be useful.  It was sparked when I saw his Facebook status the other day: “Great way to start the day: my favorite venue in the country complimented my email skills in contacting them to booking a date. It’s the highest praise I could hope for.”

The status went on to some comments & basically the author said he’d share the knowledge with those who cared to learn.  I asked if I could post it in a blog, and here we have it.  If you’re in a band on any level, pay heed to the advice below.

As far as background on Bengt, he’s in a band (& been in many), he records bands, he’s booked bands, and he’s generally been in every part of the scene.  He knows what he’s talking about.

Action Camp

Action Camp

On to the advice & the guest part of this guest post:

♪♫♩♬♩♫♪

Alright, so here is what we usually send like 99% of the time. There always a bit of customization but this is the basic format:

1. Greeting, name the booker if you know it (usually listed on indieonthemove.com or their website)

2. Band name (with a link to the website), genre, location.

3. Date(s) requested in bold. They love that, it makes it easier read. If you can swing 3-5 dates that’s best, it gives them room. Do them a favor and check the website for those dates first, they appreciate that a ton. Also make sure to follow their booking procedure to the T. A lot of places have a specific way they like to work (Facebook message, Sonicbids, email format, etc). If you do it right it shows you listened so you’re already at the top of the pile.

Also, if another band that’s played there before suggested it, tell them so. It’s like introducing yourself to anyone else and starting with saying you have a mutual friend. It’s a job reference.

4. Links to music, video, press – let them decide if they want to book you. The more you talk about how awesome you are and why you should be booked, the more they think you probably suck and are trying to gloss over it. It’s like handing someone your demo and saying it’s not your best work.

5. If you played there or in the city before tell them. If you know what you drew and stuff be honest, they love that.

6. Offer to help build the bill, and specifically name bands you know or have contacted already.

7. Thanks in advance, Thanks for your time, etc.

8. ALL of your contact info including phone numbers. It shows you are easy to reach and you have your shit together.

One final thing: DON’T say someone famous produced your record, quote random blog reviews, list facebook or twitter numbers, anything like that. No one cares about that if they know what their doing in the working touring circuit. Steve Albini producing your record won’t make 100 people come out in Dayton on a Monday night, and facebook and twitter followers are ostensibly your imaginary friends that only you can see. Plus, even you have 4,000 people odds are only 10 of them are near the venue you are trying to book.

Here is exactly what I sent to Southgate House:

Hello Morrella,

We are Action Camp, an art rock duo from Pittsburgh, PA.

We’re looking to see if you have Friday February 15th or Saturday the 16th available to book in the Revival Room – both look open on your calendar but I wasn’t sure if you would do a full house those nights. Our music is pretty different from what’s going on those nights so I’m not concerned about audience bleed over. This would be our 4th time to Southgate, 7th time in 3 years in the Cininnati/Newport scene. We know plenty of bands so we’d throw a bill together with 2 or 3 locals to help support.

– You can hear our music at actioncamp.bandcamp.com or at our website below.
– Here is a recent video from our 2012 summer tour
– And some press from our Winter tour just a couple weeks ago.

If these are unavailable I’d love to work something out in the future. Southgate was/is by far our favorite venue on tour, I can only assume the new house is great. Sincerely, I (Bengt) booked a venue in Pittsburgh, and based many of my practices on the way SGH was run by Rick and his crew.

Previous dates:

Parlour 10/1/2010 (Gallery Opening, free show, 100+ attending)
Parlour 1/2/2010 (w/ Duppy a Jamba, 97 paid)
Parlour Summer 2009 (Flux Capacitors last show, well attended, don’t have stats)

Our most recent dates in the area were both in Cincinnati:

12/8/2012 The Comet Cincinnati, OH (100+, free show)
7/5/2012 Sitwells Coffeehouse Cincinnati, OH (smaller acoustic show, last minute add on tour)

Thanks in advance, can’t wait to see the new place,

– Maura + Bengt (Action Camp)
http://www.action-camp.com
actioncamp@gmail.com
###.###.####

So that’s it, pretty simple. Just be honest and to the point. I also should point out that this was 1 of 10 venues we emailed on Christmas, and he got back just a day later with this response:

“Thanks for writing. Those dates aren’t announced yet, but they are spoken for. How about Wed Feb 13, or Sun Feb 17?

“PS – very well done email, especially listing previous show turnouts. You’re way ahead of the curve on that one, and it did persuade me to jump on this, and get you in!”

I always email every venue that would work for us in a city, it’s better to have choices than no show at all.

Hope this all helps,

– Maura + Bengt (Action Camp)
http://www.action-camp.com
actioncamp@gmail.com
###.###.####

♪♫♩♬♩♫♪

So, there you have it.  Got it?  Good.  Doing research in advance before you ask for dates seems like a no-brainer, but apparently it needs to be said.  I guess some bands naturally put more thought into stuff.

I’m not sure how you’d approach this if you had no previous gigs in an area… perhaps we can get Bengt to comment further for new bands, first time tours, etc.?

Check out the Action Camp video here:

Related Articles

(Another) Message from McDonald’s USA [ref#:6502666 & ref#:6521333]

Posted on by Standard 3

I never got a reply from McDonald’s going any farther than the original “we’ll forward it to the appropriate party” email.  So, I decided to reply.  Nothing to lose, right?  Well, I couldn’t directly reply, because of the incredibly blunt “No ‘replies’ can be received through this mailbox. If you wish to contact McDonald’s Customer Response Center again, please visit our website at www.mcdonalds.com” part of their email.  So, back to the McWebform I went!  I even included the fancy ref#:6502666.

Well, it apparently worked!

From: McDonalds.CustomerCare@us.mcd.com
To: me@my.email.address
Sent: Wed, December 9, 2009 5:09:19 AM
Subject: Message from McDonald’s USA

Hello Eric:

Thank you for taking the time to re-contact McDonald’s Customer Service Center. I’m sorry you have not yet received a local response regarding your recent McDonald’s restaurant experience.

Please know we take your comments very seriously. I will immediately re-contact the franchise owner of the restaurant you visited and request that he or she follow-up with you as soon as possible.

Please be assured your complete satisfaction is our top priority. Thank you for your patience and for taking the time to re-contact McDonald’s Customer Service Center.

Jimelle
McDonald’s Customer Response Center

ref#:6521333

————————————————————————————————————–

Please do not “reply” to this email response. No “replies” can be received through this mailbox. If you wish to contact McDonald’s Customer Response Center again, please visit our website at www.mcdonalds.com

————————————————————————————————————–

Are you finished with your holiday shopping? Even the person with everything gets hungry. An Arch Card makes a great holiday gift. For more information visit your local McDonald’s restaurant or our website at http://www.mcdonalds.com/archcard.

You wrote:

Hello,

Regarding my last message from Ashley at McDonald’s customer service… ref#:6502666

I was told not to reply to the email… hopefully that reference # can refer you to my earlier message.

I think it’s a very poor setup that you have… not being able to reply to emails.

Your message to me said “Because most McDonald’s restaurants are independently owned and operated, I have forwarded your comments to the franchise owner or local representative for follow up at the restaurant you visited. Please be assured that your comments will be investigated and, if appropriate, corrective action will be taken.

Secondly, although we did not completely meet your expectations, please know that our restaurant employees strive to maintain the highest standards of quality, service, cleanliness and value and it’s certainly nice to know that their efforts are appreciated. We want to recognize your complimentary comments and thank you for your kind words.“

Was anyone at that McDonald’s contacted?

Will I get a reply?

And, then, it was followed up by this…

From: Sandra Jaeger sandra.jaeger@gmail.com
To: me@my.email.address
Sent: Wed, December 9, 2009 7:07:00 PM
Subject: Fwd: Follow up of e-mail for the West Liberty Avenue Restaurant

From: Sandra Jaeger sandra.jaeger@gmail.com
Date: Wed, Dec 9, 2009 at 7:02 PM
Subject: Follow up of e-mail for the West Liberty Avenue Restaurant
To: [complete@misspelling.of.my.email.address]
Dear Eric

I am the Customer Service Representative of the West Liberty Avenue Restaurant. I unfortunately did not receive your first e-mail.  Please fill me in on the situation.   I am located in the Pittsburgh area and will address all issues to the supervisors of this restaurant.
Sincerely,
Sandra Jaeger

How cool is that?  Ha ha ha.  An actual response!  Funny that it “didn’t get through” the first time.  Very funny.  Also funny that it went to a complete misspelling of my email address, those of you who have it will find it amusing.  There was a “.” where a “_” should be as well, as a few incorrect letters.  (Not transposed, incorrect.)

So, of course, I had to write back…

From: me@my.email.address
To: Sandra Jaeger sandra.jaeger@gmail.com
Sent: Wed, December 9, 2009 10:00:58 PM
Subject: Re: Fwd: Follow up of e-mail for the West Liberty Avenue Restaurant

Hello Sandra,

Thanks you for the reply!  I have always wondered if the emails that you get in reply to webforms at sites like the McDonald’s one are anything more than a standard form letter.  In reply to my first message, the response said “I have forwarded your comments to the franchise owner or local representative for follow up at the restaurant you visited.”  I had wondered if this really was the case…  Apparently not, until I took the time to reply with a second message asking if it had really gone any further.  I’m glad I took the time to follow up!

I  find it amusing that my original comments did not make it to you.  It makes me wonder how many emails remain unanswered daily when filtered through the McWebform.  This is not your problem though, as you are obviously concerned and addressing this issue now.

My original comments were regarding a visit that I had over a week ago now, in an evening stop at the McDonald’s on West Liberty Ave. in Beechview or Dormont or whatever the neighborhood may be there.

My original message was…

The crew in the place tonight seemed to be operating well, were friendly, and quickly as far as the food was concerned, but the parking lot was full of cars for the bar next door, and the men’s bathroom was disgusting.  Please see this link for a review & photos: http://www.urbanspoon.com/r/23/1346713/restaurant/Far-South-South-Hills/McDonalds-Pittsburgh

That pointed to a review that I posted on UrbanSpoon.com, which you can read here…
“Sadly, had the best service there tonight in years…” by ERiC AiXeLsyD (98 reviews)
November 29, 2009 – Doesn’t like it – Small crew tonight, decent night-time crowd, stopped for a late dinner, was served relatively quickly… fries were a perfect golden color and hot… burgers were OK, super-greasy but it IS McDonald’s. We were out at an event earlier, on the way home… had to use the facilities… but they were trashed. Stall #1 had no TP dispenser, the roll was on the back of the commode, and the bowl was chock full of the stuff. Stall #2 had a broken doorknob/lock mechanism. One hand dryer was stuck on, the other didn’t work, and both urinals were full of urine. I know they can’t control flushing… but periodic checks/cleanings and some repairs might be in order.  Just when I thought this place had their stuff together for once… My advice? When stopping here, use the facilities somewhere else. 1 person likes this review

…and these are the photos referenced:

Stall #1

Stall #2

I understand that the fact that at that time of night, there’s perhaps a smaller than usual crew, and that the West Liberty Ave. location is seemingly always busy.  I have been through the drive-thru at this time of night before, and it always seems slow, though it’s thankfully not as slow as the Wendy’s right down the street.  Those people have a whole different set of issues.  My friends and I call it “The Slow Wendy’s”.

I was just wondering what kind of cleaning & maintenance policies that you have in place?  Does management or ownership do any kind of inspection or follow-up?  Do inspections my the corporation ever occur?  I mean, surely you can’t think the photos above are an acceptable presentation of your restaurant chain?

I don’t know about you, but when I “gotta go”, it’s urgent!  The urinals looked filthy, si I opted for the stalls… one was stuffed, and one had a door that wouldn’t close.  I like to do my business in private, no interruptions.  Closing doors are a good thing!  Also… the lack of a TP dispenser, & the roll just being on the back of the thing…  I cannot imagine what would have happened had I needed to use that.  I mean, how uncomfortable would it be to reach behind yourself like that after…  Well, after doing your thing?

Thank you for your time, and the follow up.  I appreciate the fact that you took the time to inquire about the issue.

Sincerely,
-Eric

Maybe I should have included a link to the Wendy’s incident?  Not yet, my friends.  Not yet. I can’t wait to see what kind of response I get this time.  I love when it gets down to a real live person in charge of something.