Tag Archives: scene

Guest Post: How to book your band.

Posted on by Standard 4

I’ve posted advice for existing and aspiring bands before, and I thought this email from a pro would be useful.  It was sparked when I saw his Facebook status the other day: “Great way to start the day: my favorite venue in the country complimented my email skills in contacting them to booking a date. It’s the highest praise I could hope for.”

The status went on to some comments & basically the author said he’d share the knowledge with those who cared to learn.  I asked if I could post it in a blog, and here we have it.  If you’re in a band on any level, pay heed to the advice below.

As far as background on Bengt, he’s in a band (& been in many), he records bands, he’s booked bands, and he’s generally been in every part of the scene.  He knows what he’s talking about.

Action Camp

Action Camp

On to the advice & the guest part of this guest post:

♪♫♩♬♩♫♪

Alright, so here is what we usually send like 99% of the time. There always a bit of customization but this is the basic format:

1. Greeting, name the booker if you know it (usually listed on indieonthemove.com or their website)

2. Band name (with a link to the website), genre, location.

3. Date(s) requested in bold. They love that, it makes it easier read. If you can swing 3-5 dates that’s best, it gives them room. Do them a favor and check the website for those dates first, they appreciate that a ton. Also make sure to follow their booking procedure to the T. A lot of places have a specific way they like to work (Facebook message, Sonicbids, email format, etc). If you do it right it shows you listened so you’re already at the top of the pile.

Also, if another band that’s played there before suggested it, tell them so. It’s like introducing yourself to anyone else and starting with saying you have a mutual friend. It’s a job reference.

4. Links to music, video, press – let them decide if they want to book you. The more you talk about how awesome you are and why you should be booked, the more they think you probably suck and are trying to gloss over it. It’s like handing someone your demo and saying it’s not your best work.

5. If you played there or in the city before tell them. If you know what you drew and stuff be honest, they love that.

6. Offer to help build the bill, and specifically name bands you know or have contacted already.

7. Thanks in advance, Thanks for your time, etc.

8. ALL of your contact info including phone numbers. It shows you are easy to reach and you have your shit together.

One final thing: DON’T say someone famous produced your record, quote random blog reviews, list facebook or twitter numbers, anything like that. No one cares about that if they know what their doing in the working touring circuit. Steve Albini producing your record won’t make 100 people come out in Dayton on a Monday night, and facebook and twitter followers are ostensibly your imaginary friends that only you can see. Plus, even you have 4,000 people odds are only 10 of them are near the venue you are trying to book.

Here is exactly what I sent to Southgate House:

Hello Morrella,

We are Action Camp, an art rock duo from Pittsburgh, PA.

We’re looking to see if you have Friday February 15th or Saturday the 16th available to book in the Revival Room – both look open on your calendar but I wasn’t sure if you would do a full house those nights. Our music is pretty different from what’s going on those nights so I’m not concerned about audience bleed over. This would be our 4th time to Southgate, 7th time in 3 years in the Cininnati/Newport scene. We know plenty of bands so we’d throw a bill together with 2 or 3 locals to help support.

– You can hear our music at actioncamp.bandcamp.com or at our website below.
– Here is a recent video from our 2012 summer tour
– And some press from our Winter tour just a couple weeks ago.

If these are unavailable I’d love to work something out in the future. Southgate was/is by far our favorite venue on tour, I can only assume the new house is great. Sincerely, I (Bengt) booked a venue in Pittsburgh, and based many of my practices on the way SGH was run by Rick and his crew.

Previous dates:

Parlour 10/1/2010 (Gallery Opening, free show, 100+ attending)
Parlour 1/2/2010 (w/ Duppy a Jamba, 97 paid)
Parlour Summer 2009 (Flux Capacitors last show, well attended, don’t have stats)

Our most recent dates in the area were both in Cincinnati:

12/8/2012 The Comet Cincinnati, OH (100+, free show)
7/5/2012 Sitwells Coffeehouse Cincinnati, OH (smaller acoustic show, last minute add on tour)

Thanks in advance, can’t wait to see the new place,

– Maura + Bengt (Action Camp)
http://www.action-camp.com
actioncamp@gmail.com
###.###.####

So that’s it, pretty simple. Just be honest and to the point. I also should point out that this was 1 of 10 venues we emailed on Christmas, and he got back just a day later with this response:

“Thanks for writing. Those dates aren’t announced yet, but they are spoken for. How about Wed Feb 13, or Sun Feb 17?

“PS – very well done email, especially listing previous show turnouts. You’re way ahead of the curve on that one, and it did persuade me to jump on this, and get you in!”

I always email every venue that would work for us in a city, it’s better to have choices than no show at all.

Hope this all helps,

– Maura + Bengt (Action Camp)
http://www.action-camp.com
actioncamp@gmail.com
###.###.####

♪♫♩♬♩♫♪

So, there you have it.  Got it?  Good.  Doing research in advance before you ask for dates seems like a no-brainer, but apparently it needs to be said.  I guess some bands naturally put more thought into stuff.

I’m not sure how you’d approach this if you had no previous gigs in an area… perhaps we can get Bengt to comment further for new bands, first time tours, etc.?

Check out the Action Camp video here:

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Onlywatchthebandwithaguy(orgirl)thatIknowinit-itis

Posted on by Standard 4

This ties in with an earlier blog post.  I’m just trying to figure out how to reach people.  When people who have never heard of us catch us play, we generally have people coming up to say they dig it. It’s a good feeling.  I’d like it to happen more often because I think the band is doing a fun thing, and I’d like more people to share in the fun.

Getting people to come out in the first place is one struggle.  Getting yourself in front of an audience that’s already there is another struggle.  Getting people to watch you once they’re there seems to be an entirely different struggle.

We'd like to thank Bobby for coming out tonight!

Has this ever happened to you? Yes, it has.

Lately I’ve seen a trend of bands telling people saying “hey we’re 1st, come early” or “hey we’re last, come late” then their fans show up for just them & don’t bother to check anyone else out.   I generally tell people to come for the whole show & check out the other bands.  We try to book shows with bands we dig, just for this reason.

Spider-\m/an

Spider-Man :: This has nothing to do with anything other than the fact that I found it hilarious.

I hate to come of as a whiner, and I know I will to some readers.  I’m just trying to express my frustrations, and this blog is a forum for just that.  In fact, it’s my forum for just that.  I’m trying to work it out for myself & to possibly get some insight from other local (and some not so local) musicians.

In fact, I think I have ranted about this very topic online before, maybe just a similar one… but I can’t seem to find it anywhere.

I also don’t want to dismiss the people that come see us at just about every show.  Your presence is incredibly important to us, and we value it.  We just want some more people there to watch with you, and we don’t want things to get stale where you’re seeing the same show over & over.  Even if you’ve only caught us once, or if you’ve bought a T-shirt, or told us you liked a video online… you are awesome and we truly appreciate your support & attendance.

I recently saw the worst case ever of this crazy only-watch-the-band-with-a-guy-I-know-in-it thing going on.  We played a show where people watched the band they came to see, then just absolutely bailed.  Not even the bands stuck around to check out the other acts, one of which was a touring act & the reason we were all playing the show.  It’s disrespectful.  I get that stuff comes up, & sometimes you need to go.  It happens.  Sometimes there’s burnout.  Sometimes there’s arrogance.  Sometimes there are good reasons.  Sometimes you’re just being ignorant.

I know personally that a bunch of people from my wife’s family came out to a show at a bar once where my wife & I absolutely love the wings.  We had told everyone how cool the place was, they all decided to come to the ‘Burgh to eat some legendary wings & watch my band play… killing 2 birds with one stone.  They sat through one band that everyone liked, then through a 2nd band that was just absolutely awful… one member was so drunk and/or high that he would strum the guitar and look down at it dazed for a minute or so while apparently hearing stuff that none of the rest of us could.  This was all endured just to see us play.  The place was packed all night, the bands & their fans watched each other, and everyone had a good time.

Not to judge a book by its cover, but I all kinds of judged books by their covers the other night and I hit the nail on the proverbial head.  A quick scan of the room revealed some crazy demographics.  More specifically a bunch of old people trying to look cool and standing on tippy-toes watching their kid play with no general comprehension of what was going on up on the stage or around them.  If I’m calling them old, you know they were old.  We knew these were parents, aunts, uncles, and neighbors… and they were going to split as soon as their kid’s bands was done.  Boy, did they ever.  If it was a cartoon, there would have been a cloud of dust & a cartoon noise.  Whoop!

It must be happening everywhere because the touring band had it written into their contract that they weren’t to be slated to play last on any of their shows.  You can’t blame them.  You tour to build support for your album, and if no one sees you play, no one’s going to buy your album or you merch or come see you the next time you roll through town.  We took the cleanup/closer spot because none of the other bands would.

Do you know what it's like to be on the bill and to play for fifteen minutes and the only people there to see you are the other bands and their girlfriends? Don't talk to ME about Rock n' Roll! I'm out there in the clubs and on the streets and I'm living it! I AM ROCK N' ROLL!

Do you know what it's like to be on the bill and to play for fifteen minutes and the only people there to see you are the other bands and their girlfriends? Don't talk to me about Rock n' Roll! I'm out there in the clubs and on the streets and I'm living it! I AM ROCK N' ROLL!

We didn’t help their cause because we apparently weren’t a draw either.  We watched the touring band, & they watched us.  The handful of people that came to see us were there for all of the sets that night… and the show started an hour or so later than it was supposed to.  It was awesome that the touring band actually stuck around to see us play.  I’m sure on the road they’ve seen crappy band upon crappy band night after night… but it was an unparalleled show of respect for us, and assured us that the sound guy & doorman had to stick around until we were done.  Ha ha.

My boyfriend's lame-ass band... live at the Radisson

Playing their new hit, ''Girl Girl Girl''!

Well, there were more people there to watch us… since it was a rare all-ages gig for us, we had an under-ager and her mom eager to see us… we were told we’d be rocking about 8:00pm.  We eventually went on much much later, way past the under-ager’s bed time.  So, two people who bought tickets & came out expressly to see us had to leave early and were unable to see us because of all the ridiculousness and shuffling.  Then the dozens of people who came out to see the other bands watched them then left.  Immediately.

The Sitter

Try as he might, Jeremy could just not meditate in front of a stereo. Live music is the only way to go.

It would be nice to say that whoever sold the most tickets had to go last… but then again, they did sell a lot of tickets, so that has a certain amount of pull as far as when you want to go on.

I didn’t hear any of the opening bands even mention the touring band… the headlining band that (again) we were supposed to be there in support of.

Before you say that my band sucks (you’re certainly entitled to your opinion), I’ll say that no one who left early would know, because they didn’t even give us a chance.  I’d rather clear the room myself than have it cleared for me.  How do you expose people to your live show, if the people in the place don’t even stick around for one song?

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Last night’s Tubonegro tribute! (via Ernie and the Berts)

Posted on by Standard Reply

Ernie and the Berts did some crazy Turbonegro covers last night… “Suffragette City” (a cover of a cover), “I Got Erection”, and “Sell Your Body (To the Night)”. It was captured in photo and video.  It’s a good thing we have no shame.

Last night's Tubonegro tribute! One lucky Ernie and the Berts friend & fan who goes by the YouTube handle johnnyaUSA captured a very special moment last night.  Ernie got to live out 3 rock n’ roll dreams (a.k.a. “steps to becoming a man”) at the 31st Street Pub and it’s all captured here on video.  What are they?  Well, you’ll just have to watch and see! … Read More

via Ernie and the Berts