As the linked article proves, we still need awareness. We still need education. We still need advocacy. We still need research. We still need a cure. That is what all of your donations go to.
How this will possibly turn into backlash against the food allergy community.
How for me, luckily, I recently got an EpiPen 2-pack that was covered because we met our deductible already for the year & we have great coverage with an HSA.
How people read an article on the internet and spout-off about something which they know virtually nothing about and won’t care about again in 2 months.
But, if you’re interested (even mildly), you have already read those things and made up your own mind.
My initial reaction was to pull out of the FARE walk for Food Allergy due to Mylan’s sponsorship. But, that won’t do anyone any good. We still need research. We still need advocacy. We still need awareness. We still need a cure.
I have to trust that in the midst of public outcry, Bresch will be held to task. I can hope that the rest of the good people at Mylan don’t suffer. I currently refuse to revel in the failures of others, even if it is at their own hand.
Food allergy parents & patients… Brace yourself, then watch this:
Dey Pharma (Mylan) must have handed full control over to their ad company, & not approved (or even watched) the commercial. That’s the only scenario I can possibly accept. They certainly could not have come up with this… could they?
Is it loaded?- Food Allergy Cartoon (Another great one from Tiffany!)
If they did run it knowingly, I’m going to talk to my doctor about switching brands to TwinJect unless they issue some sort of retraction or apology.
It is wholly irresponsible to convey the EpiPen as a fail safe live-saving device allowing you to disregard caution and eat foods with unknown ingredients. To clear it up for the non-educated (and Dey Pharma/Mylan):
Epinephrine buys you time until the ambulance can arrive or until you can get to hospital for proper medical treatment.
Epinephrine is not a “cure” for knowingly eating your allergen or cross contamination.
The worst part is it’s already difficult enough to convey the severity of food allergies to people who aren’t afflicted… and to impress the very rules above in addition to why you can’t “just try a little” or how scary cross contamination can be.
This commercial is ignorant, and it spreads ignorance.