Image via Wikipedia

Searched for this after some buzz on Twitter:

“We underestimated the appeal of the single web site and a single service,” Steve Swasey, a Netflix spokesman, said in a telephone interview. He quickly added: “We greatly underestimated it.”

You think?  Apparently a lot of people thought the same things that I did about the whole plan.  The whole article is interesting, and can be found here: Netflix Abandons Plan to Rent DVDs on Qwikster

Maybe now they can work on deals to stream more new movies… and a better back-catalog of older movies.  (Like the entire Star Trek movie series?)

I still love that Oatmeal cartoon.  I hope they do another one.

Related articles

• Media Decoder Blog: Netflix Abandons Plan to Rent DVDs on Qwikster (mediadecoder.blogs.nytimes.com)
• Netflix Abandoning Plan To Split DVD And Streaming Services (outsidethebeltway.com)
• Qwikster Dead: Netflix Kills DVD-Only Service Before It Even Launches (huffingtonpost.com)
• Qwikster Disappears Like the Bad Dream It Was [NetFlix] (gizmodo.com)
• Netflix Abandons Qwikster DVD Plan (mashable.com)
• Netflix Scrapping That Whole Qwikster Idea [NetFlix] (gawker.com)
• Oops? Netflix Forgot To Ensure @Qwikster Handle For Their New DVD Service (mediaite.com)
• Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL (engadget.com)
• Netflix: Qwikster is No More (blogs.wsj.com)
• Netflix and Its New Coke Moment (blogs.wsj.com)