Guest Post: How to book your band.


I’ve posted advice for existing and aspiring bands before, and I thought this email from a pro would be useful.  It was sparked when I saw his Facebook status the other day: “Great way to start the day: my favorite venue in the country complimented my email skills in contacting them to booking a date. It’s the highest praise I could hope for.”

The status went on to some comments & basically the author said he’d share the knowledge with those who cared to learn.  I asked if I could post it in a blog, and here we have it.  If you’re in a band on any level, pay heed to the advice below.

As far as background on Bengt, he’s in a band (& been in many), he records bands, he’s booked bands, and he’s generally been in every part of the scene.  He knows what he’s talking about.

Action Camp

Action Camp

On to the advice & the guest part of this guest post:

♪♫♩♬♩♫♪

Alright, so here is what we usually send like 99% of the time. There always a bit of customization but this is the basic format:

1. Greeting, name the booker if you know it (usually listed on indieonthemove.com or their website)

2. Band name (with a link to the website), genre, location.

3. Date(s) requested in bold. They love that, it makes it easier read. If you can swing 3-5 dates that’s best, it gives them room. Do them a favor and check the website for those dates first, they appreciate that a ton. Also make sure to follow their booking procedure to the T. A lot of places have a specific way they like to work (Facebook message, Sonicbids, email format, etc). If you do it right it shows you listened so you’re already at the top of the pile.

Also, if another band that’s played there before suggested it, tell them so. It’s like introducing yourself to anyone else and starting with saying you have a mutual friend. It’s a job reference.

4. Links to music, video, press – let them decide if they want to book you. The more you talk about how awesome you are and why you should be booked, the more they think you probably suck and are trying to gloss over it. It’s like handing someone your demo and saying it’s not your best work.

5. If you played there or in the city before tell them. If you know what you drew and stuff be honest, they love that.

6. Offer to help build the bill, and specifically name bands you know or have contacted already.

7. Thanks in advance, Thanks for your time, etc.

8. ALL of your contact info including phone numbers. It shows you are easy to reach and you have your shit together.

One final thing: DON’T say someone famous produced your record, quote random blog reviews, list facebook or twitter numbers, anything like that. No one cares about that if they know what their doing in the working touring circuit. Steve Albini producing your record won’t make 100 people come out in Dayton on a Monday night, and facebook and twitter followers are ostensibly your imaginary friends that only you can see. Plus, even you have 4,000 people odds are only 10 of them are near the venue you are trying to book.

Here is exactly what I sent to Southgate House:

Hello Morrella,

We are Action Camp, an art rock duo from Pittsburgh, PA.

We’re looking to see if you have Friday February 15th or Saturday the 16th available to book in the Revival Room – both look open on your calendar but I wasn’t sure if you would do a full house those nights. Our music is pretty different from what’s going on those nights so I’m not concerned about audience bleed over. This would be our 4th time to Southgate, 7th time in 3 years in the Cininnati/Newport scene. We know plenty of bands so we’d throw a bill together with 2 or 3 locals to help support.

– You can hear our music at actioncamp.bandcamp.com or at our website below.
– Here is a recent video from our 2012 summer tour
– And some press from our Winter tour just a couple weeks ago.

If these are unavailable I’d love to work something out in the future. Southgate was/is by far our favorite venue on tour, I can only assume the new house is great. Sincerely, I (Bengt) booked a venue in Pittsburgh, and based many of my practices on the way SGH was run by Rick and his crew.

Previous dates:

Parlour 10/1/2010 (Gallery Opening, free show, 100+ attending)
Parlour 1/2/2010 (w/ Duppy a Jamba, 97 paid)
Parlour Summer 2009 (Flux Capacitors last show, well attended, don’t have stats)

Our most recent dates in the area were both in Cincinnati:

12/8/2012 The Comet Cincinnati, OH (100+, free show)
7/5/2012 Sitwells Coffeehouse Cincinnati, OH (smaller acoustic show, last minute add on tour)

Thanks in advance, can’t wait to see the new place,

– Maura + Bengt (Action Camp)
http://www.action-camp.com
actioncamp@gmail.com
###.###.####

So that’s it, pretty simple. Just be honest and to the point. I also should point out that this was 1 of 10 venues we emailed on Christmas, and he got back just a day later with this response:

“Thanks for writing. Those dates aren’t announced yet, but they are spoken for. How about Wed Feb 13, or Sun Feb 17?

“PS – very well done email, especially listing previous show turnouts. You’re way ahead of the curve on that one, and it did persuade me to jump on this, and get you in!”

I always email every venue that would work for us in a city, it’s better to have choices than no show at all.

Hope this all helps,

– Maura + Bengt (Action Camp)
http://www.action-camp.com
actioncamp@gmail.com
###.###.####

♪♫♩♬♩♫♪

So, there you have it.  Got it?  Good.  Doing research in advance before you ask for dates seems like a no-brainer, but apparently it needs to be said.  I guess some bands naturally put more thought into stuff.

I’m not sure how you’d approach this if you had no previous gigs in an area… perhaps we can get Bengt to comment further for new bands, first time tours, etc.?

Check out the Action Camp video here:

Chick-fil-A’s response: “It’s not you, it’s me.”


Chick-fil-A wrote back to me, and sadly I predicted that they’d give me the “no unsolicited ideas” speech which is equivalent to the “it’s not you, it’s me” speech.  Shenanigans, I tell you.

From: Chick-fil-A CARES <chickfilacares@na.ko.com>
Date: Wed, Dec 26, 2012 at 8:09 PM
Subject: Chick-fil-A Response
To: <me@my.email.address>

Dear Valued Customer:

Thank you for taking the time to contact Chick-fil-A.  You are very important to us, and we appreciate your suggestion regarding the cup holders.  We hope the following information will be helpful.

Chick-fil-A is fortunate to have many loyal customers. Many of these fans take the time and effort to inquire about sharing their own ideas about ways they wish to see us improve – whether it is adding a specific new product, service or feature. We are grateful for our customers’ intent, and this motivates us to work even harder to keep improving.

Unfortunately, it is our corporate policy not to accept or consider any unsolicited creative ideas. This is a difficult decision because we realize that by following this policy, Chick-fil-A may miss out on some great ideas from our customers. We would rather miss out on some of these ideas than to risk any potential future misunderstanding should Chick-fil-A develop or already have developed a product, service, or feature that may seem similar to a customer’s idea.

We hope you will understand the reasons for our policy. You can view our Unsolicited Ideas Policy at www.chick-fil-a.com/Legal (under Submissions) for more information on this issue. Beyond this policy, we gladly welcome customers’ feedback about their restaurant experiences.

We appreciate your family’s loyalty, and we look forward to serving you all at Chick-fil-A for many years to come.  Again, thank you for your time and interest in Chick-fil-A.

Sincerely,

Cheala
Chick-fil-A CARES
Chick-fil-A…We Didn’t Invent The Chicken,
Just The Chicken Sandwich.
On the Web at www.chick-fil-a.com

P.S.  Please retain your ticket number.  This will help us locate your information should you need us again.

{ticketno:[8002084683]}

So, of course I wrote back…

From: <me@my.email.address>
Date: Thu, Dec 27, 2012 at 4:56 PM
Subject: Re: Chick-fil-A Response
To: Chick-fil-A CARES <chickfilacares@na.ko.com>

Hello Cheala,

Any idea how I can get my idea solicited?  I’m honestly not interested in monetary compensation, I just don’t want to spill my drinks.  Has anyone run this by Mr. Cathy?  He’s responded to my emails before, and I understand that he’s a shrewd business man as well as a great family man.  I’m sure he wouldn’t want drinks spilling on anyone… and that he’d like to pick up a free idea.

Thanks once again for your time & help!

My pleasure,

-Eric

Wonder if I’ll get a reply?  I just want a good cup holder.

Dear Chick-fil-A, I have an idea for you…


I plan to send this to Chick-fil-A, and we’ll see where it goes.  I just realized, I’ve written about Chick-fil-A several times here before.

Dear Chick-fil-A,

I have an idea for you.  I realize that as a giant corporation you probably don’t accept unsolicited ideas, but please don’t let that stop you from considering this idea.  I don’t expect monetary payment, maybe just free Chick-fil-A for life?  (Maybe a limit to once a week?)  Well, I guess I should present my idea before we start talking payment or barter.

This past Saturday I went to the Chick-fil-A in South Hills to grab some of those ridiculously delicious Chick-n-Minis™ for breakfast.  I went into the store to order take-out so I could grab some mayo packets, ketchup, straws, & napkins at the little condiment station.  I got two drinks because I was taking breakfast home to share with the wife.  I opted for your highly addictive sweet tea, and the wife had a Hi-C Fruit Punch.  The always courteous employees offered me a drink carrier, and I accepted.  I thought it would make life easier on the ride home.  I saw wrong.

I set the drink carrier on the floor of the passenger’s side of my truck.  As I backed out of the space, it fell over on to the long side.  Your drink lids are thankfully quite tight, but sadly not entirely waterproof.  I leaned over and placed the carrier & drinks upright again, this time turning the drink holder 90 degrees the other way thinking I had outsmarted the laws of physics and that it would stay put.  I could not have been more mistaken.  As I turned up a hill to go out the back of the parking lot, it fell again.  I believe I uttered something using vocabulary that you may not approve.  At the stop sign, I had to pick up the cups and give up by putting them in the truck’s drink holders.

As I drove home trying not to think about the drops of Hi-C & iced tea soaking into my floor mats, I wondered if there was a better way.  I certainly like your drink carriers much better than the egg-crate 4 space things that just let cups lean over all willy-nilly.  I came to think that your drink carriers just need feet.  I thought the feet may take some extra cardboard, and wondered i something could be done with the existing design.

At home, my thoughts were fueled by poultry protein.  I pulled out my pocket knife and started cutting as my wife looked at me like I was a crazy person (as she does quite often).  I explained what I was doing and why and she actually also thought it was a good idea.

You already have some nice sturdy cardboard.  Two well-placed quarter-circle cuts & maybe even a fold mark in the middle of the carrier would create some nice sturdy feet or “wings” or your drink carrier box without the need for a complete redesign or any additional material.  I tested it by trying to rock the mostly empty drinks back & forth on the kitchen table.  We had no spills.  I am willing to try some field tests if you’d like to move forward with this idea.  My truck’s floor mats can handle it.  Perhaps I can even use water instead of red & brown sugary liquids.

I’m sure we could talk to your box people & find out if this is doable for a reasonable price.  I think it will be as important & innovative as the new Heinz® Dip & Squeeze® packets!  I have some photos attached that I’m sure you will agree are quite illustrative of my design ideas.  Sadly, my pocket knife is a cheap dull one, so the cut looks more like a rip.  I believe you’ll see my intent though.

I look forward to hearing your thoughts, and am excited at the opportunity that lays before us.  It would be my pleasure to help make this dream a reality!

Eat Mor Chikin!
-Eric

And the attached photos:

So, there we have it.  I mean, most of my letters are plain goofy, and this has a goofy tone, but really… don’t you think this would work? Now, we wait for a response.

 

Go ahead, push the button… I dare you.


You know I hate public restrooms.  This sign may be a wave of the future.  Think it’s a good idea?  Think it will work?  Is it too easy to abuse?

Cleanliness is important to all of us...

Intimidating button…

I saw a full garbage can, & thought about pressing the button…but thought it may only be for emergencies not maintenance.  I didn’t want to be the guy that whined about the garbage can being full.  Then again, I’d rather empty a trash bag than pick it up off of the floor if I were an employee there.

Is a button the way to solve all of your bathroom problems? This reminded me of the pull-strings in hospital bathrooms.  Ha ha.  If you find one of these buttons, I dare you to push it & yell “I need someone to wipe!”

Bands vs. Venues: Who promotes? Who makes money? Can everyone “win”?


Rick from the Fallout Shelter brought up a great discussion topic on Facebook, and it inspired me to blog about it.

That’s a private group on Facebook, so here’s what was said in case you’re not a member:

Rick D'Agostino Looking for some feedback from the music community out there. Do you think that the $5 cover charge keeps you or your friends from attending shows at the Fallout Shelter that they might otherwise attend to check out new bands? In other words, are folks only willing to pay a $5 cover to see bands that they already know? And as a band member, would you rather play to a larger crowd with a tip bucket or to just a few people and make some gas money? I am thinking of making some changes. you can reply here or message me if you want. thanks!

Rick D’Agostino is looking for some feedback from the music community out there..

Dig?  So now, you have the gist of it.  My blog may go on its own little tangent, you never really know with these things.  It’s certainly worth talking about.

First, it’s clear that I’ve never been in a band where making money is the ultimate goal.  I’m amazed over & over that venue owners let me come in, set up, and play in front of people.  Sometimes we get money from the door, sometimes we get money from tickets sold, sometimes we give it all to the touring band, sometimes it’s a charity gig, sometimes no one shows up to pay anyone, sometimes we get some gas money or a couple of bucks to dump back into merch or something.

This is how it’s worked nearly everywhere and every time I have played:  Most of the time, the cover is $3 to $5, unless we’re opening for a national act & it’s through a booker where we’re asked to sell tickets.  Some call the latter “pay to play“, and rail wholly against it.  Some people have no problem selling tickets.  Some bands like mine do, but we try anyway.  At bar gigs, the cover charge is usually $5.  Sometimes it all goes to the bands, especially if it’s a bar & if you provide your own door person.  Sometimes it pays for a sound guy (if there is one) & a cut goes to the bar, then the bands get paid.  Sometimes locals defer and let the out-of-town bands take the cash (if there is one).  Sometimes you can play for free at open stages, sometimes you pay to get in at open stages.  Sometimes no one comes out to see you, and no one gets paid.  Sometimes the band gets free or discounted drinks.  It’s generally a no pay or break even situation.  You hope to sell merchandise and/or CD‘s if you have them, and the bar hopes to sell drinks & food.  The bands should promote and the venues should promote.  Some venues think the bands should do it all, some bands think the venue should do it all.  Generally 3 or sometimes 4 bands are all on the same gig.  Sometimes, it all works out, sometimes… it doesn’t.  This is how bands who largely play their own music are forced to operate.

That’s only 1 way.  There are many other “scenes” here overlapping in the ‘Burgh.

Cover bands… or human jukebox bands, can generally charge a fee for playing a certain style, genre, or “songs that people know”.  This is to provide entertainment to drunken Yinzer patrons who want to yell out requests.  You probably usually play 3 sets, maybe 4… and you’re the only entertainment all night.  You’re probably playing pop country, classic rock, or a little mix of everything.  Professional singers/songwriters operate pretty much the same way as described above, but can get away with putting in more of their own material.

High-class…  I know a band that plays funk, and can get $5000 a gig at the least.  They put their twist on a bunch of songs, dress up, bring lights, and put on one hell of a show.  I’m pretty sure I could never command that much cash for what I do… but how is one less relevant or entertaining?  They do weddings, corporate parties, and “events”.

I’m sure there’s other stuff out there that I’m not even aware of.  I can’t really speak for any other parts of the scene than the one I’m in.

I’ve heard the argument that charging only $5 is devaluing our craft.  Bands should demand more to be heard live.  It worked for Yuengling.  They raised the price on their beer in the late 90s/early 00s and they took off ahead of the other “microbrews”.  Should we then put a higher value on ourselves & our art?  If we raise the price do we raise our expectations?  Do we raise our worth?  Do we raise the value of our music & entertainment?

I also see that a cover charge can make or break a show.  Times are changing.  People aren’t spending money on entertainment.  Music is seen like it’s all supposed to be free.  Why would someone pay for a live show?  To me, if you don’t have $5 on you for a show, maybe you shouldn’t be going to a bar in the 1st place.  $5 might get you 2 beers if you’re a butthole & don’t tip the bartender.  Then again, we hardly ever walk away with any money anyway (the Fallout Shelter is an exception here, we get paid well there, regardless of turnout), so why not let people in for free?

The tip bucket.  I’d play for one.  I have no doubt that we’re entertaining.  Why not, right?  Do all bands split the tip bucket?  Or go per performance?  That if the 1st band up gets all the cash & the “cleanup” band gets nothing simply because the patrons ran out of cash?  Are we nothing more than indoor buskers if we play for a tip jar?  Is it a better measurement of our entertainment value to work for tips?  Does it devalue our art to basically beg for donations to support the rock n’ roll cause?

I certainly don’t want to see my favorite venues close because they can’t afford to operate.  I like to play them, I like to see other bands in them… I want them to do well.  I want them to continue to host my band & other bands.  I even want them to make a buck so it’s all worth their while, and so they can do it to make a living.

I just want to play.  I don’t care where, or for how much.  I have fun doing it.  I think this is an important discussion to have, though.  What is the value of live rock n’ roll?

So…

  • Would you play for less of a cover charge?
  • Should we charge more for shows?
  • Should bands play for tips?
  • How should the tips be split?
  • How does the venue make money?
  • Who pays the sound guy?

Leave your opinions in the comments below!

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Guitars of Pittsburgh


Guitar nerds, check out Guitars of Pittsburgh!  Twiz has put together a blog featuring photos of the guitars of people in active bands around the three rivers.  It’s just getting started, but it’s sort of like an online collection of baseball cards with a photos and some “stats”.

Galveston B.B. Stone - Guitars of Pittsburgh

Galveston B.B. Stone – Guitars of Pittsburgh

I had to choose just one from all of my goofy guitars for the photo, so I went with the one that started all the craziness.  Plus, there should only be about 8 or 12 of them in the Unites States.

Check out Guitars of Pittsburgh, follow it in Tumblr or your news reader, and take a look at all the awesome axes we have around town!

The Captain’s Back.


Barnes Returns to Dormont Dogs

Barnes Returns to Dormont Dogs (Dormont-Brookline Patch)

So, you may remember my earlier blog post about Dormont Dogs, the Captain’s newsworthy actions, and the family.  If not, you may want to read that one first.  If so, you may want to check out this article from the Dormont-Brookline Patch:

It’s a great article, soiled by crude comments (as are many things found on the internet).  I’ve already shown my support by simply being a patron, been “vocal” about my support in blog form, and via comments.  I’d like to add some more thoughts here.

Captain committed some illegal acts.  He was arrested, sentenced, and served his time.  In the eyes of the law, he’s paid his due.  It should be settled there, but some of you apparently don’t agree.  You look for further condemnation for whatever reasons… a perceived higher moral standard, some internal guilt, jealousy if you felt you’ve ever been punished too harshly for something, or just plain anger.

Dormont Dogs on UrbanspoonCaptain has put it all out there.  He’s admitted guilt, apologized to his family & the community, and he’s ready to move on.  You can take the high road, and let him move past this & give him room to prove that he’s worthy of forgiveness.

Mainly, my whole message here is about forgiveness.  It’s a simple thing to think about, and to talk about…but it can be extremely difficult to ask for or to give. It doesn’t matter what the situation may be.  It doesn’t matter if it’s serious or simple.  It does no one any good to hold on to anger or any sort of grudge or agenda.

Most major religions teach forgiveness.  I believe there’s a dual purpose outside of the divine.  When you find it within yourself to drop the urge to pass judgement and forgive someone, a great weight is lifted off of you.  You can physically feel it if your anger or resentment is strong enough.  Try it.  Let go of the negative.  It doesn’t do anyone any good.  Leave judgement to the authorities and ultimately whatever higher power you subscribe to.

As for this current situation, a comment by Mike Jones sums it up nicely:

We can’t condone what he did, but it does take a lot of guts to stand up and apologize to the community for embarrassing it. Hopefully he is able to give back to Dormont in a way that would atone for his crimes more than probation or jailtime ever could.

An enlightened sentiment, eloquently stated.

To end on a light note…  Johnny Cash was all about forgiving and rehabilitation… all those prison concerts.  Who are we to argue with Johnny Cash?

$1 Sundays?


Oh, maybe he meant Sundaes.  I still have no idea which location we’re talking about here.  Oh yeah, it happened again…

Name: Ronald Barus
Email: Ronaldbarus@me.com
Message / Comment: Why are Sundays more expensive at this location? They are $1.00 at Heidelberg and Meadowlands for the same item.
How’d you find my blog?: Sales receipt

Time: Friday September 14, 2012 at 7:06 am
IP Address: ###.###.##.###
Contact Form URL: https://aixelsyd13.wordpress.com/contact/
Sent by an unverified visitor to your site.

So, I replied…

From: Waldo Lunar <world.and.lunar.domination@gmail.com>
Date: Fri, Sep 14, 2012
Subject: Re: Fw: W(aL)D Feedback
To: Ronaldbarus@me.com

Hello Ronald,

I’m not sure why one day of the week would cost more than another day of the week.  Also… only a dollar?  To purchase an entire day?  I’d say that’s a deal, no matter where you are.  Can you order people around for the day?  Where can I buy one?

Were you named after the McDonald’s mascot?  If so, you should get a discount!

Rock on!
-Waldo

Ronald McDonald

I didn’t get a response, so I tried again:

From: Waldo Lunar <world.and.lunar.domination@gmail.com>
Date: Tue, Sep 18, 2012 at 3:53 PM
Subject: Re: Fw: W(aL)D Feedback
To: Ronaldbarus@me.com

Hello Ronald,

I was wondering if you got my message?  You may have figured out that I am not McDonalds.  I wonder if you could share with me the exact steps that you took that landed you on my blog?  We may be able to battle price gouging together.

Good day sir,
-Waldo

Still, no reply.  I guess Ronald figured it out?  At any rate, it’s time to start having some fun with these emails.

Last minute plea for Food Allergy Walk donations!


  • My Goal: $600.00
  • I Have Raised: $264.75

I’m 44% of the way there with 2 days left for your donations! If 34 people donate $10 each, I can exceed my goal. Help me out with my goal & help a good cause?

Even if you can’t donate, please just share the link like crazy?  Thanks for your time and your consideration.

http://www.foodallergywalk.org/goto/aixelsyd13

44%

Read more about it here:

2012 FAAN Walk for Food Allergy
2012 FAAN Walk for Food Allergy
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Food Allergy & Anaphylaxis Network

Food Allergy & Anaphylaxis Network (Photo credit: Wikipedia)