The story of the Dewey Decibel FlipOut guitar.


Bert - a.k.a. ERiC AiXeLsyD - rocking the Dewey Decibel FlipOut Lit Cigarette model.
Bert – a.k.a. ERiC AiXeLsyD – rocking the Dewey Decibel FlipOut Lit Cigarette model.

OK. So, you probably know I like weird guitars. Someday I will have profiles up of all of them on another blog. You may have even read about my Dewey Decibel FlipOut before, or have seen the FlipOut before (or even the knock-off Flipped brand). While the Galveston BB Stone certainly started my weird guitar obsession, the FlipOut solidified it. Sadly, I came to it after AiXeLsyD had been done for a while, and I think even after Gasoline Dion. It some incredibly small and ancient circles I will always be known as ERiC AiXeLsyD. I did, get to gig out with the FlipOut, quite a lot, with Ernie and the Berts.

A while back, I had the opportunity to reach out to Jimmie Bruhn about the Indy Custom Flycaster, and way way back I did some research on the BB Stone. (I have to try to recover all the stuff that used to live on SquareGuitar.com, all those links are now dead.)

I thought it would be fun to try and track down Dewey Decibel (a.k.a. Joe Jerardi – or is it Joe Geradri? Stage names are fun.), and get some insight on the inception and production of one of my favorite axes!

After some emails exchanged, here’s the story from the man himself!

Line of FlipOut guitars & BottomOut basses from the Dewey Decibel website.

Hi Eric,

I’m awfully sorry there was a delay on getting back to you.  I honestly have had my hands full this year, and it slipped my mind.  Just for your patience, I can offer the most information I’ve shared about my FlipOut days to this point.  And thanks for asking.

I was performing solo in NY back in the 90s, playing CBGBs and many of the NY clubs. My stage name was Dewey Decibel, and I always performed hooked up to an IV pole.  Just a thing I did – never mentioned it on stage.  Played electric guitar, with synth sequencers for backing, plus voice. 

One day I thought of this backward guitar – Its just wood I thought – so it would play the same, just super unsettling, and deeply rock and roll to my mind.  I found one shop out of all the NY guitar techs who would follow my instruction. It was Rick from Carmine Street Guitars.  I love him because he didn’t even blink, just said “sure, I can do that”.  I went on to form a band called… Dewey Decibel, and kept doing shows, and finished up my third album “Unnecessarily Beautiful” with those guys, great players Jon Howard, and Martin Miller.  We did good work.  I always played the original FlipOut, which started its life as a Fernandes brand Strat.  I always had the IV drip by my side.

Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!
Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!

We did no real promotion for the album, for any of my albums, so they reside in resplendent obscurity, rarely to surface.

Here is what exists online, though there are 3+ albums and an EP somewhere:

https://deweydecibel.bandcamp.com/

Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Guitar & Vocals) ● John Howard (Bass)
Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Voice/Guitar/Keys) ● John Howard (Bass)

At shows, my guitar got so much crazy attention I conceived of the nutty plan to use a release of these guitars to bring attention to my band.  In 2003 I went to the NAMM show on the recommendation of a friend, to look for a manufacturer.  There I approached many confused factory reps from Asia, and ended up having luck with a Korean group who were ready to please.  I ordered some prototypes during that year, and tweaked things.  Then at 2004 NAMM I introduced them to the unsuspecting earthlings, took orders, and started shipping out of San Francisco once the container ship arrived.  That first NAMM show was funny funny stupid funny. 

Dewey Decibel - FlipOut & BottomOut
Art from the Dewey Decibel website.

The stupid part was that Fender lawyers sent me a letter on the opening day of my NAMM  launch that I was in breach of their trademarks.  This is a much longer story but I ended up licensing with Fender later, which was great for name dropping and demonstrating to folks that it was a quality guitar.

I was living in a warehouse with boxes of these guitars and my drum set.  It was a time of odd existence, taking orders, shipping, doing R&D, and lining up reviews with the big guitar magazines.  The FlipOut got strong thumbs up reviews in Guitar Player as well as Guitar One.  I did care about the feel of the neck and the pickups.  It’s self evident I think when you handle one.

I was moving forward on the BottomOut bass, having received a few prototypes which worked nicely.  Even took orders.  The problem was that the whole business had me working in too many directions, and exhausted.  I’d gone to Europe, and did a bunch of sales, there and in Australia too.  I was overworking, and getting wiped out.  This was all on my own, and I’d been living with some fantasy that these cool guitars would elevate the music, and demonstrate my sovereign rock and roll whimsy.   But alas, the FlipOut project ended at around 500 guitars because I was exhausted, the R&D was too slow, and I couldn’t parlay the thing into working for another manufacturer.  I was too much of a lone wolf for them.  So I went back to graphic design and animation.  I’m an animator today living in incredible San Antonio. I also continue writing and recording a new album, to be released secretly into thrift store bins.

The guitar colors were just my favorites at the time, the names were inspired by memories. Barry Leventhal was I think a kid I played in little league with.  Austin really had cabs colored like the guitar.

I’ve seen the FlipOut rip-offs coming from Europe/China, and they look ridiculous, all backward and stuff.  Just joking – I guess it was inevitable someone would cash in.

Hey thanks for your interest.  Hoping it fills in some detail. 

Thanks

joe

For the Raging Guitar Houdini in you!

(ddB)™

What led Dewey Decibel, Brooklyn's recording enigma, to do what he did to his guitar that night? Frustration. His friends had snubbed him, his car had been totaled, but worst of all, his reading comprehension was way down, and he could feel the stares when he entered a room. That fateful night, Dewey did grab for his guitar, slamming his bedroom door, not to emerge for countless weeks (though he did leave once to go to a class on "Appalachian Fingertip Dancing"). It was during these weeks, through a period of painstaking research, made even more difficult by an ill-fitting lab coat, Dewey did travel to the edge of insanity. But once there, decided he'd rather be at the brink of madness, so he quickly switched when no one was looking. And when at last he did emerge, witnesses reported he held in his hand something resembling a guitar on muscle relaxant. Dewey Decibel's FlipOut™ was in their midst. And now, it is in yours.

www.flipoutguitar.com Write to us at flipout@deweydecibel.com

The guitar design configuration of Dewey Decbel's Flip Out™ is a trademark owned by Joe Gerardi of Dewey Decibel Inc. Any replication of this trademark is prohibited by law.

Dewey Decibel
Until now, this is pretty much all that was out there on the FlipOut!
Dewy Decibel FlipOut models | Invisible, Lit Cigarette, Barry Levelthal, Austin City Cab, Scandalicious, Shameless.
FlipOut models & colors

How cool is that? The entire story from the man himself! I urge you to go check out the music of Dewey Decibel.

The only mods I had done to mine is the inimitable Aaron Hutzel drop in some GFS Lil Killer rails. This was not a kock at all to the original sound, but the humbuckers are more my thing.

Check out the Facebook fan page if you’re a fan, would like to share photos of yours or you with it in action, have one for sale, or are looking for one: Facebook | Dewey Decibel FlipOut

I would also, of course, love to hear from you in the comments!

If you want to see me and my FlipOut in action, check out the stuff below this list of links.

Also, check out these links if you’re looking for more:

Ernie and the Berts “Toybox”:

Ernie and the Berts – “Everybody Poops”:

Ernie and the Berts – “Kate Winslett” (A poor cover of The Silver Brazilians):

Ernie and the Berts – “Ikea”:

Me just rocking this one in the basement in 2016:

Messing around with some of my guitars 🎸


Guitars Demoed this time around

Guitars Demoed this time around

The other night I broke out some of my toys for some fun.  Some cats demo their stuff online, so I decided to make a video of my jam…

Here are the guitars used:

Here was my setup:

Ran it into a Planet Waves tuner pedal, out to a Y-splitter cable. One end went into an Ernie Ball wah pedal then into a Fender Blues Jr. The other end went straight into an Orange Micro Terror rockin’ a Laney 2×12 cab.

Here are some photos if you’re into that kind of stuff:

I’d be interested to know what you think, if you own a guitar like one of these, or if you have something even wackier to share.  Please, comment up.

I’m going to need to learn how to solder.


I’ve soldered stuff before, but it’s been a long time, I’m going to need to learn again.  I just got a box full ‘o neat stuff that I’m going to slap on to that New York Pro that I picked up at Hoke·E·Geez.  I have this urge to do as much of it as I can myself.  (I’ll still have it set up when I’m done by Aaron at Lawrence Music.)

Guitar Pimpin'

Guitar Pimpin'

I’m sure I can do it.  I might make a mess, and it might take me longer than someone who actually knows what they’re doing, but I can do it.

GFS | Lil Killer Black Humbucker Rail Pickup for Strats

GFS | Lil Killer Black Humbucker Rail Pickup for Strats

I went with a goofy pickup configuration, because I have the luxury of not knowing what I’m doing & no one to tell me “that’s not the way you do that”.

GFS | Pro-Tube Lipstick Tube Pickup- GLOSS BLACK

GFS | Pro-Tube Lipstick Tube Pickup - GLOSS BLACK

I got 2 Lil Killer humbucker rail pickups, one 15K for the neck, & one 10K for the middle.  I have no idea what the K means.  I got a Pro-Tube lipstick tube pickup for the neck position, because I thought it looked neat… and because I never use the neck position, so I thought this might be neat to try out.  I opted for the 6K version, because that’s what the pickup in the calibrated rail set comes as…  even though the GFS page suggests you use the 4.9K one at the neck position.  Will it make that big of a difference?

Galaxy Guitars | New York Pro | Star Gazer

It's gonna look (& sound) a little different by the time I'm done with it.

So, I have these pickups, & the 5-way switch that came with the guitar.  What kind of wiring do you suggest I do?  Do I need to worry about shielding tape or paint?  Do I need flux, or no flux?  Can anyone show me a diagram for a normal setup?  What about something “hot-rodded” using these components?

I have a soldering iron and some solder.  I might get one of those soldering stands with the alligator clips.

Any tips, tricks, or advice?

Inspiration from Hoke·E·Geez (My new ‘New York Pro’ Strat copy)


So, I bought a guitar this past Saturday.  I wasn’t looking for a guitar.  This guitar was looking for me.

Hoke·E·Geez | INDOOR FLEA MARKET · CRAFTS

...and SO MUCH MORE.

Some of my extended family had rented out the lodge at our church camp for the weekend.  My cousin & I were out killing time and exploring while the ladies stayed in for their main objective; scrapbooking.  When in the area with time on my hands, a trip to Hoke·E·Geez is an absolute must.  It’s located right on Route 30 in Bedford PA by the Sheetz(Sheetz is a good bright red & yellow landmark, right?)

In what was once (perhaps obviously for people my age and older) an Ames department store, rests the one of the craziest/coolest places I have ever been.  My first trip there was in search of antiques… I collect old Coca~Cola & other glass bottles.  I had no idea what I was in for.  Hoke·E·Geez is full of …Everything. 

Stuffed Squirrel on display (& for sale!) at Hoke·E·Geez (Bedford, PA)

"Help! I'm not dead! Some redneck just stapled my nuts to this driftwood!"

It’s got crafts, antiques (from old pop bottles to the machines), furniture, a weird leather biker-jacket section, a hardware section like someone emptied a Harbor Freight in 1978 and dumped it there, of records, new stuff made to look old (think the store in Cracker Barrel), toys, tools, books, records, a section chock full of cassette tapes (mostly hair metal), musical instruments of all varieties, a stuffed squirrel that my cousin photographed with his phone, nunchucks, swords, toilets, knives, flooring, gun parts, cabinetry, pistol crossbows, stuff you’d see in a thrift store or at a garage sale, a Weinermobile pedal car, … and other scattered oddities/treasures.

Yeah, I said musical instruments.  Of course, I flock nearly immediately to the old guitars.  Hoke-E-Geez also serves as an aged acoustic graveyard.  They have several dried out yet beautiful acoustics ravaged by time & strings that pull the neck past the point of no return. They would be great as decorations, or for this…

Guiar Fail | Acoustic Guitar Recycling

Guiar Fail | Acoustic Guitar Recycling

There I Fixed It | First Smash, Then Season

There I Fixed It | First Smash, Then Season

In fact, if I ever find one for the right price, it might make a cool antique bottle shelf… with some glass shelves & a light or 2.

Back to the story at hand though…  There we are strolling through the wonderland that is Hoke·E·Geez, like a bee doing its “tell the others where the honey is” dance. We were exclaiming “Woah!”, “Look at that!”, or “What is that?” with each erratic hop to the next section.

Toy Accordion (or Button Box?)

I can already play "Iron Man" and "Happy Birthday" (very poorly).

The first beauty I spied was this toy accordion for $12 and change.  It seems ridiculous and awesome.  Maybe I’ve seen The Bloody Seamen one too many times lately.  Looking online, it seems to be a fair price… and not difficult to master. I’m not sure of the name brand.  I have no idea if it’s a Hohner, Schylling, Barcelona, First Act, or something else.  I have found a bunch online that look similar.  This doesn’t match the colors of any others exactly, and of course it has no brand/name/logo in it.  Also, it appears that I have been shorted a book.  Also, is this really an accordion, or is it just a button box?  What’s the difference?  Are the butterfly-like designs up top too girly?

The next thing of interest that I saw was this beautiful New York Pro Strat knockoff…

New York Pro - Natural Finish Strat Copy
“Psst… you, yeah you… buy me. Yeah. I know I’m not a goofy guitar, but you need me. Look at my woodgrain. It’s not fancy or elegant, it’s just ‘there’. Buy me. I probably have really crappy electronics and hardware. Buy me. I bet no one has ever heard of ‘New York Pro’ or knows where we’re made. Buy me!

New York Pro - Strat Copy

New York Pro - Strat Copy

Well, the photo to the left is the photo that I sent to my wife along with the price, asking (only half kidding) if I should buy it.  There was some other black no-name Strat copy behind it.  The body on that black POS wasn’t nearly as solid, hefty,  or well-cut.

My cousin pointed it out I believe, & remarked on the natural finish.  I was stuck drooling over the $95 price tag since the neck was straight, there were no cracks, and it was nice solid body.  This was about the time we got into a conversation with a local cat who was into weird guitars and punk rock… and actually in a punk rock band up that way.  I can’t remember the name of the band.  I need to pop stuff like that into my phone.  The guy stopped & asked if I really had an accordion in the box marked “Accordion”.  I showed it to him & he’s the one that remarked that it was a button box & not an accordion.  After talking forever about weird guitars, rocking out, and goofy venues… we moved on.  He mentioned that there were other guitars “over there” pointing to a little music store-like area within the hallowed walls of Hoke·E·Geez.

This is where we happened upon some beast, made by a local cat that goes by Merle Kegg or Merle R. Kegg.  One of his custom-built axes had the letters “M R K” on the headstock.  The first one I spotted was a doubleneck… one 6 string guitar & one mandolin neck.  Yeah.  You read that right.

Merle R. Kegg - Guitar/Mandolin Doubleneck

Merle R. Kegg - Guitar/Mandolin Doubleneck

I apologize for the horrible quality cell phone photos, but I’m sure you get the point.  I find it an odd placement for the pickups… but then again some people like that neck pickup sound.  I generally stick as close to the bridge as possible.  The custom cases are pretty cool.  Then I came upon this one…

Merle R. Kegg - White Guitar

Merle R. Kegg - White Guitar

It caught my eye, and I believe the price was only $64 or $65… but I didn’t even take it out of the case once I got a closer look.  If there was a Regretsy-like site for homemade guitars, this may top them all.  I mean, I love the shape… and I respect the intent and the labor that went into this beast, but… wow.  The placement of the bridge directly up the neck’s ass is crazy.  The pickguard looks like flooring or wall tile.  I’m hoping this cat is Amish or 97 years old or has 7 fingers total or something.  I hate to be so harsh, but when I think a guitar is ugly, we have a problem on our hands.  There was no attempt to smooth out the edges or anything… the paint is applied like it’s the side of an outdoor shed… not a guitar.  Wow.  I’d like to see more of his work, maybe these were the odd ones out.  If you know anything more about his work, please post in the comments!  There were some other cool guitars (not made by Merle), ukuleles, mandolins & other stuff in that section.

I still hadn’t received a reply from the wife.  I got the accordion, my cousin picked up a few things, and off we went.

When we got back to camp, I asked my wife if she had seen the text with the photo.  She hadn’t.  She checked it out & liked it.  She asked that if I got it I could place it on the stand in the living room instead of my Batman Logo guitar.  She liked the wood (which I have since come to learn is mahogany).  We talked it over and she suggested that I go get it.  I told her it would need new guts, but she was still behind the idea.  After lunch, my cousin went to a nearby farm to hunt coyotes, and I went back to Hoke·E·Geez to hunt that guitar.

I came back with my prize:

New York Pro - Stratocaster Copy

New York Pro - Stratocaster Copy

I also managed to stop by the Bedford Banjo Shop.  It was small but very cool and reasonably priced in there.  They had banjos, guitars, ukuleles, mandolins, & more.  They were also very friendly and quite busy.  I tried to stop by another store nearby, but they were closed as it was after 2:00pm.

I have plans for this guitar… GFS Lil Killer rail pickups, some wooden knobs, a leopard-print pickguard, black hardware (& bridge & tuners), and I guess a leopard-print strap.  As soon as I put away some money, I hope to get all this stuff & have it all set up nice & pretty.  My go-to guitar guy has been Aaron at Lawrence Music lately.  He helped set up the Batman Logo guitar… and dropped in my Seymour Duncans.

Oh what I'm gonna do to this guitar...

Oh what I'm gonna do to this guitar...

You didn’t think I’d leave it alone did you?  It needs something in order to fit in with my other guitars.

I’m still at a loss with any concrete information about the New York Pro brand.  I’m not sure if it’s pumped out of a Chinese factory that puts many different brands on the same guitars?  They do have an odd cut in the top of the headstock that seems to be on every NY Pro guitar I’ve seen online.  I’ve seen them as kit guitars, for $99, for $149.99 and for $279.95.  Maybe they’re made by Galaxy Guitars and the same as their Starfire line?  It looks like they might call it the “Galaxy New York Pro Star Gazer”.  They may be distributed by Lou Capece.  I may have to write to them for more information.

If you have any comments/stories about Hoke·E·Geez, any information about the accordion/button box, any info on that other guitar store in Bedford, any information about the New York Pro brand, or any comments/suggestions about my plans for the guitar… I’d love to hear ’em!  Please share in the comments below!

The Dewey Deceibel FlipOut Guitar


FlipOut Guitars

FlipOut Guitars

I have a problem with weird guitars.  I’m drawn to them.  I love the classic Les Paul shape and sound, but something about goofy-looking guitars really speaks to me.  I’ve blogged before about my Galveston B.B. Stone, and drooled over the fanboy/kitsch factor of the Millennium Falcon guitar.  Now, I’d like to blog about my most recent 6-string purchase… the Dewey Decibel FlipOut Guitar.

I was drawn to the goofiness when I saw it somewhere online.  I even saw it hanging in Pittsburgh Guitars once, but I had no play money at the time, and couldn’t justify getting the thing.

I bought it through ebay a while ago, as my last band (Gasoline Dion) was kind of petering itself out of existence.  I hadn’t really gotten the chance to use it on stage until recently.  It always draws out a question or admiration.  I don’t think I’ve drawn ire from anyone yet… except the expressed-yet-repressed hatred that my friend and guitar-guru Dave has toward just the general idea of the thing.

Dewey Decibel FlipOut Models

Dewey Decibel FlipOut Models

Yet despite his disdain for the abomination of an axe, Dave did help me install some GFS pickups to replace the stock ones… since I do like that beefier fat-Strat sound.  They’re some great pickups for the price.  Ernie and the Berts recently recorded a demo, and I’m quite happy with the tone coming from the guitar.  I also like the feel of the frets.  This has become my “it” guitar of the moment.

The weird thing about these guitars other than the backwards body is the color schemes and names.  I oddly enough chose the “Lit Cigarette” color scheme.  I wouldn’t mind  a black pick-guard, but I don’t think you can walk into any guitar shop and just pick one up.

Eric Aixelsyd - Dewey Decibel FlipOut Guitar Lit Cigarette

Fallout Shelter - Oct 30th, 2010

Obviously, I like the whimsical/goofy factor with this thing, and my “stage name” being ERiC AiXeLsyD, I felt that that backwards guitar should certainly fit that quite well.

I’m glad that Dewey Decibel makes this guitar, and I’m glad that I found one… or it found me.  I’d love to see photos of other FlipOuts in action.  I know they even have basses if you want some backwards bottom-end.  They may just be prototypes, their web page hasn’t changed for quite some time… and as it last stands they’re available for pre-order, “to be filled in 2005.”

If you have one of these guitars, or know someone who does… post photos!